Anita Ray

Regardless of the business, you are in, you should realize the potential of email marketing in growing your sales revenue and strengthening customer relationships. Most forward-thinking entrepreneurs...

In India, the growth of the e-commerce industry has been phenomenal in the last decade. With international giants like Amazon already establishing their presence, several indigenous firms have shown...

Many of us have our own definition for professionalism, some of us define it as being polite and nice to all employees, presenting a professional image in our attitudes and dressing, while others...

In today's business environment, being able to innovate is one of the most crucial aspect that many SME firms are facing in sustaining their competitiveness. In general, innovation in small firms can...

As a business in today’s era, you cannot forego the opportunities presented by online advertising. And one of the ways to attract the attention of the users is by using the interstitial ads. The...

Running a business entails a lot of responsibilities. And one aspect that you simply cannot disregard is the marketing side of your business. Advertising your products and services is an essential...

If you are planning to incorporate performance marketing strategies to grow your digital footprint, it’s imperative to understand the key terms associated with this tactic. Whether you are a digital...

Website owners invest in designing and powerful content to grow their traffic. However, you need something more than that to monetize your website. It is important to work on a well-planned...

With performance marketing gaining popularity with its high impact in driving conversions, digital marketers would be interested to know the best practices for optimal results. Performance marketing...

There is nothing more frustrating than seeing the label of "one size fits all" when we go for shopping. Sometimes the gloves may be too long, sneakers may be too narrow or the caps are too short and...

Over the last decade, social media has been largely used to promote business. Well, your business might be having an account on Facebook, Instagram or Pinterest. Do you think you are on the right...

The term ‘digital’ has become very common in recent years. The extent is such, that it can be used in almost every field. Similarly, in India, the concept of the digital economy is becoming popular...

Digital marketing and digital advertising might appear to be simple. But the fact is that it is not as easy as it looks! Several intricacies are involved in it and, the only way a business can really...

It is common knowledge that no business of today can survive without an online presence, especially if it wants to prosper. And in such circumstances, no business owner can ignore to include digital...

Online advertising has come a long way. And so, have the ways to bring forth the attention of the target consumers to your products or services. Gone are the days of in-your-face ads that were too...