Alan Tarr

A press release is simply a news story you write about your organization and distribute to the media to publicize your products, services or activities. Stories that are published are also referred to...

People are funny. Talk to enough of them about their likes and dislikes, or their product preferences, and they’ll let you know in no uncertain terms that those preferences, likes and dislikes are a...

One of the talents good copywriters bring to the table is the ability to add an emotional component to the sales pitch. By inventing some word or phrase that embodies an emotion, a copywriter adds...

Tag lines, or slogans are short, memorable statements about a company or its products or services. Along with your name, they are designed to convey a strong message about what the product is and what...