Astrum Co

Amongst "100 Most Important Professionals" in the Indian Public Relations & Corporate Communications Gurugram, September 14, 2017: Ashwani Singla, Founding Managing Partner, Astrum has been featured...

I feel incredibly lucky to belong to the micro generation segment; Xennials. Xennials are those who were born between 1977 and 1983. This segment is the cusp between Generation X and Millennials...

Karan Johar is a master?lm maker and his astute understanding of the Indian ‘desi’ made his?lms blockbusters both India and in markets where Indian diaspora resides in large numbers. Taking a cue from...

Ache din’, the winning narrative that still reverberates in the ears of Indians and is a major throwback to the historic 2014 Parliamentary elections, was developed from the insights generated by the...

THE FUTURE IS CALLING. WHERE ARE YOU? Trends that are shaping Public Relations In my recent travels to USA to attend the IABC World Congress, I had the opportunity to interact with some remarkable...

"Print is dying!" is a statement often heard in meeting rooms when a well-dressed executive is presenting a Public Relations (PR) strategy to prospective clients. But, is that reality? Well, there is...

Ashwani Singla, founder of India’s first science-based reputation management advisory Astrum, said that thousands of volunteers conduct door-to-door surveys and interact with the voter, which is...

Defining the Persuables Science based Segmentation for Effective Reputation Management Ashwani Singla, Founding Managing Partner, Astrum. Reputation r?pj??te??(?)n/ Noun "The beliefs or opinions that...

Lessons in Crisis Communication from The World Cultural Festival "With public opinion nothing can fail, without it nothing can succeed" Abraham Lincoln How is that The World Cultural Festival billed...

Addressing the class of 2017 of Marketing Communication programme at the Delhi School of Communication, Ashwani Singla, Founding Managing Partner, Astrum, India’s only specialist science based...