Sushant Sharma

Issues on a corporate level can threaten to harm the company’s image, people, and stakeholders. Using digital media to effectively manage a crisis can help in rebuilding trust and customer loyalty.Due...

The success of a business depends on its brand value. Building a brand is a consistent process that needs attention to details and robust strategies that are discussed in this article.Branding is...

In the current business environment, efficiency in communications is crucial for operational success. Despite the growing importance of corporate communications, this factor is often undervalued by...

In the current age of globalisation, it has become imperative to manage the global brands with the perfect mix of social interactions and a strategic vision. The companies should maintain consistency...

Public relations are a must when it comes to newly developed or even established companies to make contacts and gain more visibility. Here are a few ways in which PR helps in managing public...

A crisis is always probable in an aggressive business environment. It can create immense pressure on the management and have a serious impact. But, a timely and effective crisis communication can...

This piece of writing hopes to introduce growing companies with some of the top branding strategies in the market. These tactics can be employed by start-ups as well as respected conglomerates...

Entrepreneurs who operate on a global level have attested that running a flourishing concern mandates building a strong brand at the outset. Organizations who have honed a powerful brand today enjoy...

In this ever-evolving digital world, companies around the globe are looking to stay connected with all their stakeholders. However, they need to take an edge over competition by adapting to the...

In the current business scenarios, change is a consistent phenomenon and evolutionary. As such, the companies have to plan their strategies ahead in a structured form to remain competitive. The...

In the field of business, perception management is important to maintain the brand image. If managed properly, it can ensure better revenues. Here are given the best ways to manage perceptions of the...

It is the age of the quickest communication, globalisation, and technological advancement. Markets have expanded a great deal blossoming from local businesses to vast international chains. Branding...

India’s newly-framed Intellectual Property Rights or IPR policy has opened new avenues of growth for Indian emerging start-ups. It will boost intellectual property development through innovation...

PR or public relations is a strong tool to highlight the deep understanding possessed by a start-up business or SME in a specific sector of industry. It offers much more than passing out the...

One of the best ways to augment the appeal of your products for your target audience is to make your brand a coveted one. Therefore, this write-up explicates such advantages of brand building.Whether...