Hulda Echave

I’m lucky to work in the Salesforce Success Cloud because I get to meet a lot of dynamic people interested in finding unexpected paths to success. Dev teams, in particular, are a lot of fun to work...

By now, everyone and their grandparents are talking about machine learning and AI. Unfortunately, many people have been questioning whether all this effort is worth it, and some are worried about...

When it comes to technology trends, they don’t get much bigger than cloud computing and artificial intelligence (AI).Together, they have the potential to deliver benefits to businesses that have...

Customer expectations have changed massively thanks to the internet. Instant gratification is simply expected as normal and it’s harder than ever for service to stand out. Meanwhile, significant...

Earlier this week, I attended a social event for SaaS business leaders in London, hosted by European SaaS industry conference SaaStock. As I chatted to attendees, it occured to me that many in this...

Atlassian on Wednesday is rolling out a number of product enhancements to improve collaboration and visibility across different corporate teams, with many of the updates geared towards customers...

If you have lame databases in your on-premises systems, don’t move them to the cloud. They’ll still be lame databases.As thousands of enterprises move their application workloads and data to the...

Technology is revolutionising most industries – healthcare included. In one aspect, the digital revolution is forcing the healthcare sector to provide better service – a three-day wait to see a doctor...

Insurance is no place for transactional relationships. At its core, it's about developing trust and demonstrating you understand your customers. Artificial intelligence (AI) is helping insurers do...

The global Customer Relationship Management market has been growing at a phenomenal pace over the past few years. According to Gartner, the CRM software market reached $26.3B in 2015, with an annual...

Salesforce is rolling out a new Marketing Cloud integration with Facebook that aims to help businesses take advantage of Facebook's B2B digital advertising channel.It's called Salesforce Lead...

The latest update to Salesforce Service Cloud is designed to help service agents offer better, mobile customer service and is more customizable.Salesforce.com has announced the "next generation" of...

CRITICAL ROLES Leaders in the business world are recognizing the importance of new technologies like artificial intelligence (AI) and the Internet of Things (IoT). A survey by the CNBC Global CFO...

As part of the normal cycle of things, our most recent boom in enterprise technology development has slowed, which always leaves the industry breathless about whatever’s left that’s actually new...

Fasten your harnesses, because the era of cloud computing’s giant data centers is about to be rear-ended by the age of self-driving cars. Here’s the problem: When a self-driving car has to make snap...