Mark Da Silva

Gone are the days of gaining attention in the marketplace simply because you offer the best product or service. These days, digital marketing is the beating heart of modern day businesses. The ability...

Maintaining your brand and consistent marketing efforts can be hard work. Ensuring all your branding and marketing campaigns are on "fleek" can be daunting, as it’s a multi-layered and multi-faceted...

What does an ideal ad campaign do? It educates, entertains, and motivates the viewers or target audiences to take an action. So, a really good campaign will let a brand connect with its consumers in...

Google Adwords is crowned as the number one digital marketing trend for 2018, according to advertising company Concept Marketing. Based on the digital marketing giant’s chunky client portfolio, the...

First off, you need to put your customer at the heart of everything you do. When companies talk about customer experience and how important it is to them, they forget that they actually have to mean...

Ever since the rise of the Internet, traditional marketing has been a hot topic of discussion for marketing firms across Australia as to whether it is still an effective vehicle to advertise a brand’s...

What does it take for an advertisement to become a hit? Well, an advertisement has many key players and everyone involved in the making of it must know each of the elements that will contribute to the...

The internet is choc o block with ecommerce sites these days. Some are fantastic, some are terrible and others just don’t even register. There are simple things that can be done however to bring your...

Marketing as a career is always portrayed as a cool and glamorous job and in many aspects of the profession, this can be true. However, there are many different functions within the marketing...