Watson F.

With the boom in mobile usage, app developers know that they have many ways to monetize this traffic. One of the ways is displaying in-app advertising and getting paid from ad revenue. On the other...

While some websites choose to steer clear of political content, there are plenty more who are willing to accept them on their pages. This may explain why so many people campaigning for office are now...

One of the biggest shopping days of the year in the United States is referred to a Black Friday. Coming the day after Thanksgiving, Black Friday is traditionally when great deals are delivered and the...

Businesses big and small use advertising to get the word out about their products and services. Some campaigns tend to do better than others, very often because of the effectiveness of the ads being...

There are many different ways to promote a business nowadays, but many people agree that video ads are considered near the top of the list. The ability to go into details about a product or service...

There is a great feeling of relief that comes once you are happy with the current script for your upcoming video ad because it is an interesting and convincing video script. However, there's still...

As more and more people use their mobile phones for everything, advertisers understandingly expand the use of in-app advertisements to promote their products and services. In-app ad serving is a...

We are not quite out of the woods just yet, but all signs are beginning to point to us being in the waning days and weeks of the pandemic. When all of this began in early 2020, businesses needed to...

Ad placements are simply spaces available for ad serving. Advertisers often have specific preferences where their ads should appear. It could be on the right sidebar placement of your web page or on a...

If you are a parent, you have probably noticed how your kids seem drawn to a specific toy or game advertised on TV. In many cases, it’s more about the ad serving than the product itself, as seasoned...

Serving ads to teenagers is a delicate matter because they are often still developing their values, beliefs, and identities. They are often the early adopters, are willing to try new things and can...

We are in rather troubled financial times, with inflation and interest rates going through the roof. That has made things rather tight for consumers and businesses alike, with everyone keeping a rein...

We just experienced an unprecedented pandemic and we are still working through its consequences. Because inflation is going through the roof everywhere, governments around the world are tightening the...

Buying a vehicle is one of the biggest investments that anyone will make in their life and it is often something you use every day. With that in mind, the majority of drivers go out of their way to...

There exists an idea that advertising practices are essentially the same regardless of who it is you are trying to reach. This is certainly not the case, though, as you need to create campaigns that...