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Watson F.

Member since: Nov 09, 2018
Published articles: 66

A Brief History of Advertising

Everybody sees advertising pretty much every day but we might not know about its history and how it has evolved over the years. Advertising has been around for a long time and went through more...

Articles > Marketing & Advertising > Online Promotion Dec 15, 2020
Ad Serving and Geo-Political Uncertainties (Part 2)

Sanctions, especially economic sanctions, affect many companies directly and indirectly. If your business serves sanctioned markets and/or sanctioned clients then you will feel the impact directly...

Articles > Marketing & Advertising > Online Promotion Apr 26, 2022
Ad Serving During a Slow Economic Recovery

When faced with a dire situation, such as what we are seeing during this pandemic, we all need to find a way to adjust and cope with the new life now sitting before us. Of course, some people, as well...

Articles > Marketing & Advertising > Online Promotion Nov 16, 2020
Ad Serving for a Hot Summer

When trying to create an income through online advertising, publishers tend to look for ads that can be displayed year-round and remain relevant. The reality, though, is that there are some great ad...

Articles > Marketing & Advertising > Online Promotion Sep 13, 2019
Ad Serving for a Work-At-Home Audience

With each passing year, we are seeing a growing number of people work from the comfort of their own home, many often for a few days per week. Telecommuting is a desirable way of working for a lot of...

Articles > Marketing & Advertising > Online Promotion May 14, 2020
Ad Serving in an Uncertain Economic Time

When the economy takes a nosedive, such as it does during a global pandemic or some other type of disaster, we enter into a time of fear and uncertainty. Businesses and consumers both need to be...

Articles > Automotive > Cars May 15, 2020
Ad Serving in Video Games

If you have ever played video games, particularly on your phone, you have almost certainly come across ads while you play. Many times, game developers will offer up a game for free, but they will...

Articles > Marketing & Advertising > Online Promotion Nov 17, 2019
Ad Serving Strategies for a High Inflation Environment

There are many factors that come into play when running a business, all of which can have an impact on sales. The business environments have become even trickier during the pandemic because of supply...

Articles > Marketing & Advertising > Online Promotion May 14, 2022
Ad Serving Strategies for a High Inflation Environment (Part 2)

Just when we think we have some control over the pandemic, inflation is getting out of control. Governments around the world are trying to tame inflation with monetary policies like raising interest...

Articles > Marketing & Advertising > Online Promotion May 15, 2022
Ad Serving Tips for a More Effective in-App Advertising Experience

In the digitized age, mobile apps have gained significant popularity across the world. Through these applications, people can enjoy entertainment, educational, healthcare and other services at their...

Articles > Marketing & Advertising > Online Promotion Apr 27, 2020
Ad Serving Tips for Distance and Online Learning Services

People have a legitimate thirst for knowledge, but it’s not everyone who has the time or money to go to college full-time. This is especially true for people in a full-time job looking to learn for...

Articles > Marketing & Advertising > Online Promotion Sep 27, 2020
Ad Serving Tips for Real Estate Agents

When it comes to building a brand and growing a business, real estate agents really need to get their name and face out there. There is an incredible amount of competition in the industry, with the...

Articles > Marketing & Advertising > Online Promotion May 11, 2019
Ad Serving Tips for Restaurants and Hotels During the Pandemic

It’s hard to think of an industry that has not been impacted by the pandemic, but people would agree that the hospitality industry is probably the most negatively affected. The harsh reality is that...

Articles > Marketing & Advertising > Online Promotion Feb 16, 2021
Ad Serving to Businesses and Professionals

While a good number of ads that you see online are aimed directly at the average consumers, those are not the only types of advertising to be found. There are countless businesses out there who place...

Articles > Marketing & Advertising > Online Promotion Feb 07, 2019
Ad Serving Trends During and After the Pandemic

The world that we knew changed dramatically once the pandemic hit, with many wondering if things will ever return to the way they were. One thing that most people, besides advertisers and publishers...

Articles > Marketing & Advertising > Online Promotion Dec 14, 2020
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Author Bio

Writes on adserver technologies, involved with Adspeed adserver software / Adspeed advertising platform.