Watson F.

When you think about the essentials in life, you immediately think of things like food, clothing, and a roof over your head, as well as a way to get to and from where you need to be. A downside of...

Risk is everywhere and for that reason, there are all kinds of insurance products available for purchase. The most popular ones are car insurance, home insurance, health insurance, life insurance, and...

In part 1, we described the term stagflation and what governments around the world are doing to prevent and control it. We will continue to discuss its effects on advertisers, publishers and the whole...

While supply chain issues have been a problem since the pandemic started, the issue came very much into focus during the holidays. Getting all the presents and gifts that you wanted to buy for...

In the first part, we discussed how supply chain issues affect different companies differently and how they can disrupt an ad campaign. We will continue to show how you can lessen the impacts of these...

There are some products and services that can quite easily be advertised year-round. On the other hand, there are those that fall into the seasonal category. Blowing your advertising budget when it’s...

There are some products and services that can quite easily be advertised year-round. On the other hand, there are those that fall into the seasonal category. Blowing your advertising budget when it’s...

There is no single ad that works for all viewers. Therefore, advertisers need to create and manage multiple ads. With time and some practice, advertisers and ad agencies can become very good at...

If you follow our previous article on how to manage multiple ads, you know it is a good idea to maintain a consistent ad naming scheme and routinely clean up old ads. We will continue to discuss...

We have all heard the old adage about a picture being worth a thousand words, and if that is indeed the case, then you can only imagine the potential value of a video. There is a reason why...

Visitors spend more time on sites with videos because people love seeing and sharing video content much more than just images and text content. It is much more entertaining, informational and...

It has been estimated that approximately 90 percent of all marketing entities make use of mobile-based advertising to sell their products/services. That is unsurprising because the world has witnessed...

Mobile advertising has been a prominent trend for businesses of all sizes. With advertisements reaching individuals with a personalized touch on their smartphones, marketers have been successful in...

Ad skipping is the act of skipping over advertisements that are played before, during, or after video content. Often as an video ad serving setting, a video ad is skippable after about 5-10 seconds...

Whether you own a large business or a small privately owned business, advertising is an important part in telling the world what you have to offer. Finding the right advertising agency to help you...