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Michelle Hummel

United States

Member since: May 29, 2014
Published articles: 37

3 Mobile App Development Challenges (and How to Overcome Them)

Mobile apps are a great way for businesses to increase customer engagement and retention. When someone downloads an app from a business, they’re likely to open it on a regular basis. That makes having...

Articles > Computers > Software Mar 15, 2017
4 Tips to Create the Right Cta for Different Types of Content

Even though online users are notorious for skimming content instead of reading it in full, research has found that 90% of people who take the time to read a headline will also read the call-to-action...

Articles > Internet > Internet Marketing Jan 31, 2017
4 Ways to Deliver All-Time Classic Web Design Typography

Although typography may seem like a minor component of web design, it can actually have a big impact on the overall effectiveness of any website. One reason is because fonts can determine how easy or...

Articles > Internet > Web Design Aug 19, 2014
5 Essential Website Design Tips for a High Conversion Rate in 2016

Conversion rate is an important metric for businesses of any size. With larger businesses, even a half percent improvement can have a significant impact on the bottom line. And while the impact may...

Articles > Internet > Web Design Aug 23, 2016
5 Killer Content Marketing Strategies That Engage Mobile Readers

When people go online, there’s a good chance they’re doing it from a mobile device. Whether it’s on their phone while they’re out or using a tablet from the comfort of their couch, these devices are...

Articles > Internet > SEO Sep 14, 2016
5 Local SEO Techniques to Turn Your Business into Success

If you have a business with a brick and mortar location, you need to care about local SEO. While many standard SEO strategies apply to this practice, it has quite a few unique components as well. The...

Articles > Internet > SEO Jun 20, 2014
5 Tips for Optimizing Your Facebook Page for Product Sales

As people continue to spend more of their time online directly on Facebook, it makes sense to provide a variety of ways for your target customers to interact with your business on this platform. The...

Articles > Internet > SMO Jul 20, 2018
Google+ Marketing Tips: 5 Simple & Best Practices to Become Influencer on Google Plus

Although networks like Facebook and Twitter have been around longer than Google Plus, that doesn't mean it's any less important. While Google is still experimenting with different ways for Google...

Articles > Marketing & Advertising > Social Marketing Jun 10, 2014
How to Know if You're in Need of Website Redesign Services

Given how much of all our daily lives have moved online, it's not a stretch to say that the value of a great business website is more than ever before. On the flip side, any business with a website...

Articles > Internet > Web Design Mar 10, 2017
How to Measure Social Media Marketing Performance

Social media is something that businesses of all sizes should be using. Social channels make it possible to reach people who are interested in the products and services you offer. In addition to...

Articles > Internet > SMO Aug 26, 2018
Learn What Graphic Design Can Help Businesses Accomplish

Most business owners have no shortage of places to focus their attention. The real challenge is figuring out which things are actually worth some attention. Graphic design is a great example of this...

Articles > Internet > Web Design Apr 07, 2017
Local SEO Tips: How to Increase the Local Influence of Your Website

Because more people than ever are now searching for local businesses using both standard and mobile devices, local SEO has become essential for any business that serves a specific geographic region...

Articles > Internet > SEO Jun 13, 2014
Social Media Tips to Reduce Abandonment and Increase Adoption Among New Followers

If you want to get the most out of your social media marketing efforts, it’s just as important to know what you should avoid as it is to know what you should be doing. To help you out, here’s a list...

Articles > Marketing & Advertising > Social Marketing Jun 27, 2014
The Best SEO Techniques for 2017

One of the reasons that search engine optimization is so challenging is it's a field that's always changing. In many cases, techniques that worked well just a year ago are no longer effective. There...

Articles > Internet > SEO May 25, 2017
The Ultimate Guide to Social Proof: Why Social Proof Matters

People are constantly bombarded with information whenever they are online. Lots of this information is great, but plenty of this information is a waste of time or downright false. Since people need a...

Articles > Internet > Internet Marketing Sep 17, 2018
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Author Bio

I am Michelle Hummel, a passionate internet marketer with an internet marketing degree and 10+ years of successful online marketing experience. I am the owner of - web design, web development and digital marketing company