Michelle Hummel

Although typography may seem like a minor component of web design, it can actually have a big impact on the overall effectiveness of any website. One reason is because fonts can determine how easy or...

Conversion rate is an important metric for businesses of any size. With larger businesses, even a half percent improvement can have a significant impact on the bottom line. And while the impact may...

When people go online, there’s a good chance they’re doing it from a mobile device. Whether it’s on their phone while they’re out or using a tablet from the comfort of their couch, these devices are...

If you have a business with a brick and mortar location, you need to care about local SEO. While many standard SEO strategies apply to this practice, it has quite a few unique components as well. The...

As people continue to spend more of their time online directly on Facebook, it makes sense to provide a variety of ways for your target customers to interact with your business on this platform. The...

Although networks like Facebook and Twitter have been around longer than Google Plus, that doesn't mean it's any less important. While Google is still experimenting with different ways for Google...

Social media is something that businesses of all sizes should be using. Social channels make it possible to reach people who are interested in the products and services you offer. In addition to...

Most business owners have no shortage of places to focus their attention. The real challenge is figuring out which things are actually worth some attention. Graphic design is a great example of this...

Because more people than ever are now searching for local businesses using both standard and mobile devices, local SEO has become essential for any business that serves a specific geographic region...

If you want to get the most out of your social media marketing efforts, it’s just as important to know what you should avoid as it is to know what you should be doing. To help you out, here’s a list...

One of the reasons that search engine optimization is so challenging is it's a field that's always changing. In many cases, techniques that worked well just a year ago are no longer effective. There...

People are constantly bombarded with information whenever they are online. Lots of this information is great, but plenty of this information is a waste of time or downright false. Since people need a...

If you go back 15 years (which is a lifetime in "Internet years"), it was possible for websites to get search engine traffic simply by using specific keywords multiple times. Since this was so easy to...

There are a lot of web design tools on the Internet. While many fall into the nice but not necessary category, there are a few that most designers consider essential. A wireframing tool is generally...

Although 2014 is underway, there's still a lot of time until we make it to 2015. Since competition among ecommerce companies of all sizes has really heated up over the last few years, let's look at...