Michelle Hummel

The goal of search engine optimization is to bring targeted visitors to your website. When SEO is done correctly, your website will rank at the top of Google for a variety of highly relevant searches...

It wasn’t long ago when the concept of SEO was foreign to most business owners. However, as more of everyone’s lives have shifted online, the value of having a website that ranks highly in Google for...

There was a time when most people thought that LinkedIn was only useful during a job search. But as the site has continued to grow and develop, it has become the leading social network for...

Search Engine Optimization (SEO) is a crucial aspect of any digital marketing strategy. It helps improve the visibility of a website on search engines like Google, Bing, and Yahoo, leading to more...

More franchisors are realizing that not only is social media a powerful tool for promoting their brand, but it can also be very effective for local franchise marketing when owners know the right way...

2017 is set to be another big year for social media. Since this is a space that continues to evolve at a very rapid pace, we want to share a few ideas that will help keep your business ahead of the...

With the number of social media users worldwide expected to reach 3.09 billion by 2024, there’s no denying that businesses must take advantage of the power of social media marketing. Social media can...

Today, we live in the age of the internet. Your website has become one of the most important tools for promoting your business. Be it a small business or a large enterprise, having a well-designed...

Whether you’re launching a new website or want to redesign your existing business website, the decisions you make will determine whether the design is great or a flop. Since you want a design that’s...

Whether your ecommerce site only has a few items or you currently have thousands for sale, the design and composition of your product pages can have a huge impact on your overall conversion rates...

How do customers go from hearing about a product or service to ultimately purchasing it? Chances are, they have entered a business’s sales funnel and came out the other side as a paying customer.What...