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The thing is, a large portion of the PPC campaigns neglects to accomplish the destinations. Planning and running a PPC campaign isn't as simple as it appears. You have to keep sharp eyes on subtleties...

Every business aims to gain the optimise their profit along with customer satisfaction. Apart from the quality of the service or the product, one important aspect of a business’ performance is...

You may not have heard of PPC lead generation, but you should. The way Google AdWords and other pay per click platforms work is by bidding on keywords or phrases, and matching them up to advertisers...

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One reason for an agency to take off easily is making sure that you create awareness of its existence. Working for major brands for free in return, they display your logo as a good idea for the...

Any good Digital Marketing Agency in Melbourne, or anywhere else for that matter, will tell you that Google Ads is a very important tool for businesses. However, most businesses concentrate their...

Pay per click advertising (PPC) is the most popular search engine marketing technique that enables you to pay only if someone clicks on your ad copy, and advertises on any (Google or Bing) search...

New developments in machine learning and algorithms have made advertisements more personalised than ever. Gone are the days of newspaper and radio advertisements. Google has enabled businesses and...

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It’s a good feeling to see a huge spike in the total number of visitors and page views when you check the statistics of your website. The visitors are finding your content useful and you are doing...