Are you looking for the Best Phoenix SEO Agency?

An estimated 81 percent of consumers do some type of internet search before completing a purchase. This makes search engine optimization (SEO) an essential element of your company's marketing strategy. But what exactly is SEO and what can a phoenix SEO agency do for you?

SEO Defined

SEO is what gets your business at the top of a search results page - good SEO, that is. SEO is also what makes it possible for a potential customer to enter a search term and receive results based on that search term. Here's an example of that process:

• A customer is looking for a local dog groomer and types "dog groomer phoenix" into the search engine.
• The search engine uses algorithms to look around the internet for the phrase, "dog groomer phoenix."
• When the search engine finds that phrase, the websites where "dog groomer phoenix" is found become part of the search results page.

In this way, "dog groomer phoenix" are the "keywords" the search engine is looking for.

What SEO Agencies Do

So how does the search engine decide which results are at the top of the results page - or are included at all, for that matter? That is a much more complicated process, which is why the help of an SEO company phoenix az is critical for any business aiming for that prime real estate at the top of a search results page. How does an agency do it?

• By developing effective keywords. The right keywords will direct both people and search engines to your website.
• By analyzing what's working and what isn't on your website. Everything from the content on your website to the headlines on your page and even the stuff you don't see, like metadata, has an effect on your website's SEO.
• By doing an "off-page" analysis. You might be surprised to discover much of your company's SEO takes place away from your website. This is referred to as, "off-page" SEO. This includes anywhere not on your website where your business and its associated keywords might appear such as social media, review websites, blogs, directories are more.

It is important to note that no SEO company phoenix can absolutely guarantee a number one ranking on a results page. This is because only the search engines themselves ultimately control the results. If an agency does promise that coveted top spot, it's a big red flag.

Finding an SEO Agency

There is no shortage of agencies that offer SEO services phoenix. However, not all agencies are created equal. You can quickly weed out the best from the rest by asking three questions:

1. Do you follow Google's best practices? A "yes" is imperative, as not doing so can get your website banned from search engines altogether.
2. Who are current and past clients? This will give you an idea of the agency's track record and success rate.
3. What is your strategy for my business? This should always include both on- and off-page strategies.

The answers to these questions will help you find the best SEO agency that's right for you. For more information visit: http://desimoneglobalmarketing.com/