Trends in Mobile Advertising in the Days to Come

It is projected in a recently conducted analysis that mobile advertising worth around $18 billion in the year 2014 will be worth more than $40 billion by the end of the year 2017. The opportunities that any good mobile marketing platform can offer are very much prominent now, for they have experienced exponential growth during the last few years and have already hugely impacted mobile advertising. As more businesses are realizing the requirement and benefits of mobile location based advertising and moving their budgets from web to mobile, the volume of growth is expected to increase continually in the coming years.

Already there is an increased demand for richer measure of ROI and now the industry is seeing more CPA (cost-per-acquisition) campaigns than cost-per-install or CPI campaigns. This is primarily due to the fact that mobile app marketing advertisers are now looking for meaningful events and purchases instead of simple installations. Essentially, it is performance that advertisers are now focusing upon. At the same time now they are ready to spend more provided their ROI is clearer with hyper-measurable and valuable results.

Another major trend that is dominating the industry is location based advertising. Smartphones have become an integral part of our daily life and they also provide advertisers new opportunities for targeting and reaching their audience. As more information and data are made available to the advertisers, they can now use location based technology for hyper-targeting their marketing campaigns and also for enhancing the effectiveness and quality of the ads. Traffic sources are also being more targeted and are expected to deliver only quality users that advertisers will like to pay for.

Video has been identified as an effective communication medium for all types of messages and is now considered by many as the future of mobile app marketing. Many marketers are now using videos for promoting their apps and by the end of the year more of them will be using videos in their advertisements. Another trend that is expected to dominate mobile marketing for some years is growing preference for tailored and personalized ads. Customers now expect experiences tailored to their personal needs and choices and in a situation like this advertisers are required to focus more upon their target audience for getting quality users. Advertisers can successfully reach the right people only by increasingly targeting their audience. Along with location, context has also gained immense importance for any mobile marketing platform as it brings relevance to the consumers. Advertisers now need to find the right tools for capturing user’s context for the best results.

Focusing upon optimization has also become highly important for any mobile marketing platform. They are now required to closely monitor the industry for identifying the right delivery channels and they must also have an efficient and result oriented user acquisition strategy in place in order to make an ad campaign deliver the best results. Trends in any industry keeps changing continually, but considering the present circumstances it is expected that the trends we have mentioned here will keep dominating the industry in the coming years. For more information on mobile advertising trends you can visit Mobiquitynetworks.com.

About The Author

D.Savery is well known for his article on the technologies.Through his article, he gives information about the latest technologies in the field of Mobile marketing. He always refer Mobiquitynetworks.com for the lastest mobile advertising technology in America.

Annalise Gibbens is an expert in digital marketing and a dedicated advocate of the mobile advertising revolution that has begun to take over the corporate world in the recent years.