Dominating Mobile Marketing Trends This Year

As projected by the analysts the worth of mobile advertising network will be around $42 billion by the end of the year 2017 which was not more than $20 billion at the end of 2014. That means the value of the industry is going to be more than doubled within a period of three years and the new opportunities that will continue to offer are glaringly apparent. There has been exponential growth for the mobile marketing platforms and also has a huge impact on mobile advertising. As an increasing number of businesses are realizing the necessities and scopes of mobile advertising and shifting their advertising budget from the web to mobile – there is an expected continual increase in the volume of growth. If you are looking for trends those have dominated this world until now this year – here are a few of them.

As advertisers are surely looking for events those are more meaningful – this year rise in the number of cost-per-acquisition campaigns is more than that of cost-per installation campaigns. That means advertisers are no more satisfied with only installation but they also want their mobile app marketing to generate deposits and purchases. At the same time they are focusing more on performance and also ready to spend more money if they have a clear view of the ROI with more hyper-measurable and valuable results.

Along with cost-per-acquisition campaigns popularity of location based mobile marketing is also on the rise and experts predict that it will continue to climb making location based mobile advertising the top preference for maximum number of advertisers. Marketers also now have access to information rich data provided by the smartphones that is offering new ways of reaching the target customers and this ability of hyper-targeting their target customers is also contributing to enhanced effectiveness and quality of the advertisements.

Another dominating trend this year in the field of mobile app marketing is the growing use of videos in the advertisements as many marketers now prefer them for promoting their apps. The power of video as a medium for communicating any message has been recognized and even the traditional media outlets have also recognized video as the medium of the future. Under the current circumstances it is very much expected that more and more mobile advertising network will opt for videos for transmitting their messages and communicating with their target audience in the coming days.

Another most notable trend that has dominated the mobile advertising trends this year is the tailored and personalized advertisements. In order to reach quality users, advertisers are focusing on providing customers with tailored and personalized experiences, for it has been seen that the more they target an audience, the better is their chance of reaching the right customers and if the right tools are used for providing customers what they are actually looking for – better result from the campaigns can surely be expected. For most effective user acquisition strategies, advertisers are now trying to identify the best channels for delivering their content. If you are looking for more on this subject, visit Mobiquitynetworks.com.

About The Author

D.Savery is well known for his article on the technologies. Through his article, he gives information about the latest technologies in the field of Mobile marketing. He always refers Mobiquitynetworks.com for the latest mobile advertising technology in America.

Annalise Gibbens is an expert in digital marketing and a dedicated advocate of the mobile advertising revolution that has begun to take over the corporate world in the recent years.