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Improve Customer Satisfaction with Multi Touch Interfaces

Author: Geoffrey Bessin
by Geoffrey Bessin
Posted: Oct 17, 2015

Self service technology and interactive kiosks with multi touch interfaces are making waves in the way retailers perform business. Today, they are increasingly becoming integral to business operations, as consumers expect to see them in every retail and service establishment they do business in. Many business insiders refer to interactive kiosk technology as the wave of the future. True enough, kiosks streamline business and allows for more efficient service delivery, thus increasing approval from consumers in terms of their satisfaction and contentment with the service they receive.

Interactive touch screen kiosks are robust facilities that have the unique power to enhance customer service on many different levels. They can perform an entire range of retail functions, ranging from providing information to processing registrations, order-taking, and other types of on-demand functionalities requiring interactive electronic interfaces. Their multifunction capabilities make them highly efficient tools for providing enhanced customer service and satisfaction.

For instance, interactive kiosks significantly improve consumers' buying experience by providing an outlet that helps reduce wait times, bring complete information and messages that people can recall and retain, and serve consumers efficiently and conveniently. This convenience and satisfaction ultimately result in increased sales. In fact, one of the greatest benefits of using multi-touch interfaces within retail business settings is increased profitability. In most cases, the majority of consumers don't know what they are buying when entering physical stores. Interactive kiosks help them walk through their purchasing decision by providing them an engaging way to discover what the store can offer and educating them about special promotions and bundled packages through enticing ad messages that encourage sales.

The interactivity that multi-touch kiosks bring also increases the business' approachability and engagement. This enhances the trust relationship you have with your consumers while also increasing their confidence in your brand. Businesses using interactive kiosks as information and/or self-service channels within their retail establishments reveal significantly higher revenue in their operations. Moreover, interactive kiosks help businesses analyze and make sense of consumer behavior by gathering important analytics on users. This gives store owners important insights on the way their consumers behave about certain marketing messages or sales strategies, and in turn provide them with enhanced consumer experience through better service offerings and more appropriate products. With an advanced system, businesses can easily look into client identity, preferences, interests, and personalities to help individualize services according to their specific needs. With the advent of mobile technology, kiosks are an intelligent step towards better business.

About The Author:

This article is written by David Kyalo, a successful technical writer. He is interested in and fascinated by technical topics. He writes unique articles on touch screen technology and specialized in finding practical touch screen software solutions.

About the Author

Interactive Touchscreen Solutions - IntuiFace

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Author: Geoffrey Bessin

Geoffrey Bessin

Member since: Sep 15, 2014
Published articles: 88

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