Important Tips You Should Know for Hiring an SEO Agency in Detroit

All types of businesses looking to improve their local web presence in Detroit can benefit from hiring an SEO Agency. The benefits of ranking well in Google and Bing are too good to pass up, after all. But looking for a reliable Detroit based SEO agency is not as easy; all of them will promise to get your website on the first page in Google but only a handful can truly deliver. How can you choose the best SEO partner? Here are some tips:

1. Check their own SEO strategy.

Search for their company name to see if they have the top spot. What other pages come up with their branded search? Check if their meta description makes sense and compels you to click on their link. More importantly, how do they rank locally in Detroit? Have they set up their Google+ page and are they visible in other platforms?

2. Check their portfolio.

You want an SEO company that actually lists their clients, case studies, and reviews/testimonials. Some clients prefer to remain private, but a good majority of clients are happy to have their brand name on the SEO provider’s website for free publicity. Don’t be fooled by flashy logos of big companies as some SEO companies just list these major names as ‘clients’ knowing that they won’t be verified. You should be more impressed if they work with local companies in Detroit—companies that you can actually call and talk to about their experience with the SEO firm.

3. Check their pricing.

Stay away from Detroit SEO companies that offer standardized pricing and packages such as ‘10 keywords for $400.’ These types of firms are not likely to take the time to understand your unique needs and will instead plug you into their semi-automated SEO system and hope for the best. A good SEO company will do their research before offering you a quote. They know that different clients have different markets, goals, and competition. Reputable firms usually charge an hourly rate (giving you a detailed report of time spent working on your sites). Some might propose a fixed monthly price or a predetermined price for a one-off project like a basic SEO overhaul with no continued support. At any rate, they will provide a clear list of what they will be doing, how long each task will take, and the corresponding price. This list is personalized to your unique needs, with each task designed to best suit your goals.

Aqaba Technologies, established in 2004, is a Certified Google Partner and an independent digital advertising agency.