Video Production Companies - 5 Tips to Help You Hire the Right Video Company

Video happens to be the fastest growing advertising medium especially online and is no more the exclusive domain of Fortune 500 companies. Increasingly, companies of sizes are realizing that video is a highly effective marketing tool when done right and are buying way their company can take advantage of this trend. What holds many companies back is the fear of spending their marketing budget to hire a movie production company and not getting the expected creative result and Return on Investment.

Why is this so often the case? One of many reasons is that many companies follow the same procedure for hiring a creative company that they do when purchasing a concrete product. They get 3 different quotes from local video production companies and choose the absolute most appealing offer that will be normally the lowest priced one. The situation with this approach is it is often extremely difficult to genuinely compare apples-to-apples in the creative services industry.

Here are 5 guidelines to making the best decision when hiring a video production company.

1. Do they've specific experience in the kind of video (corporate video, sales video, training video, etc.) within their portfolio that you will be wanting them to create? While this may sound basic it is easy to have trapped with a test reel full of special effects and forget that at the end of the afternoon your video must accomplish its intended purpose.
2. Did they take some time to ask you questions about your market and your company goals before discussing the specifics of one's project? You wish to hire a video production company that's marketing oriented and understands how to offer your product or communicate your message.
3. Do they care about the success of your project? Locate a production company that has integrity and builds long-term partnerships making use of their clients. These companies enjoy ongoing relationships with their clients. Ask for references and call them.
4. Did they give a professional proposal that clearly explains in sufficient detail that which you are spending money on? Are they shooting in HD or SD? Could it be a 2 camera shoot or 3 camera shoot? How a number of days of shooting are involved? Are they including a complete buyout for all the actors and voiceover talent involved to avoiding additional costs down the road? They're all questions you need to ask so you can know the way each company attained the quoted price. This ensures that the video production company isn't cutting corners to allow them to can be found in at the best price when its not in your very best interest.
5. Did you get prompt and professional customer service? Once you called the video production company what were your first impressions? Did they tune in to your needs and offer helpful recommendations? If they're difficult to speak with during the beginning stages imagine how hard it is going to be when you're under pressure to generally meet a deadline.

Following these guidelines when evaluating video production companies will improve your likelihood of success and ultimately enable one to identify the business best suited for your needs.

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