How Telemarketing Lead Generation Works?

Businesses need a lead generation program to identify their best possible prospects. Through this program they can understand what type of questions need to be asked along with the objections and concerns that the prospects may have. It also helps them qualify their prospects so that their sales personnel don’t waste their valuable time in trying to convince someone who will not convert into a customer.

According to a research published in InsideSales.com, many companies don’t leverage the most effective lead generation techniques. While telemarketing and executive events ranked as two of the three most effective lead generation techniques, it was found that only one third of their 1000+ clients were using them.

Many companies across the globe are spending a huge amount on lead generation techniques that won’t get them the same results as telemarketing lead generation. They are opting for the latest marketing tools rather than choosing a tried and tested technique.

Telemarketing will always work

Customers always need the human touch when products or services are being marketed to them. Through this marketing technique, it becomes easy to establish connect with the prospect or customer and engage them in a conversation that convinces them to buy the product or know more about the company.

Telemarketing is also one of the most cost-effective methods of marketing and generating leads. It enables the company to focus on the prospect’s needs exclusively, helping overcome their objections, solicit feedback and provide answers to their queries.

Telemarketers can filter through the leads and separate leads that can be turned into customers. This makes it easy for sales people to determine which lead can be converted and how much time should be invested on each sales call.

There is a strong need to combine different marketing techniques with telemarketing for best results. For instance, you can offer a white paper or webinar to generate interest in the business but will these tools ensure that the leads convert into sale? The answer is no. At this point it becomes necessary to make a call, build a relation with the leads and offer solutions that they are looking for in the form of your products or services.

There are several agencies that offer telemarketing services for lead generation in UK. So, make sure you do some research before finalizing one. Ask for recommendations or select few reputed agencies for lead generation in London and compare their rates and services to choose one agency that fits your budget and requirements. Reputed agencies have a team of professional telemarketers who are experts at the art of making a phone call to convince prospects. They work in co-ordination with their clients to identify target audiences and craft the right message for their products and services that are catered to the target customers.

Your choice of agency for lead generation in London can make or mar the number of sales you business makes. So it is makes sense to research and choose the right agency.

Nicole Semark, a director at Amvoc, an outsource provider of B2B telemarketing services to businesses in the UK and overseas, has developed a comprehensive approach to telemarketing for businesses and users.