Tips on Evaluating Performance of Your SEO Service Provider

Organic traffic acquisition can be very challenging. Even if you are armed with remarkable knowledge about SEO, SERP, SEM and PPC, you still need a professional SEO company for your website. Performing SEO is not some rocket science, but obviously it’s time consuming. Therefore, outsourcing SEO Bay Area is the right solution.

GIVEN BELOW ARE THE SMART TIPS AND TRICKS TO VERIFY WORK OF YOUR SEO PARTNER:

1. ANALYZE PERFORMANCE OF YOUR SEO COMPANY:

Unless your SEO partner proves itself with concrete result, stay skeptical and don’t rely just on their reporting. You will find cases when websites have been penalized by Google for building inappropriate back links. Your SEO Company must follow proper guidelines given by google.

? Install Google Analytics on your site.

? Get email alerts when your traffic drops or increase.

2. CONFIGURE MONITOR BACKLINKS TOOL:

Back links are the most essential ranking factor. Besides analyzing traffic, you should keep a watch on the back links built by the SEO firm. Your SEO Company might be building low quality back links due to which your website ends up being penalized.

3. SITE EVALUATION GUIDE:

A reliable SEO firm should provide you with complete analysis of your website and blog. This can be done by performing a website audit. They must advise you about various aspects related to website designing, content management and others that might hinder the indexing of your web pages.

1. COST STRUCTURE AND TIME: A good SEO Company will offer you a right quote and the amount of time required. Charging high costs will not necessarily mean they provide you with high quality service. A regular SEO campaign requires 6-18 months to deliver the expected outcomes. An ideal SEO company knows that optimization is an ongoing process and they should be able to offer you regular customer support, site maintenance and proper upgrading.
2. SPYING COMPETITORS: Watch your competitor’s activities on social media. Look for their link-building techniques, as well as online marketing methods. Getting natural traffic, staying up to mark with your competitors is compulsory for online marketing strategies.

Here are some tips:

? Subscribe to their blog post & newsletters.

? Set alerts when competitors are publishing.

? Create a Google alert for the keywords.

? Follow them on social media.

You can't stop monitoring your website’s behavior just because you have outsourced SEO work from a firm or a freelancer. More than 70 percent of the SEO companies are using poor and sloppy techniques.

John is an SEO Expert with rich experience in internet marketing. He suggests every small business owner to take advantage of SEO San Jose to boost up trade and target new customers.