Five SEO Mistakes to Avoid to Protect your Website and Sustain

Five SEO Mistakes to Avoid to Protect your Website and Sustain

When it comes to Search Engine Optimization, things are very unpredictable. This is very true when comparing these new methods with the traditional marketing campaigns. Today, online ranking of your website or web page can change anytime. This can be due to a new page of content, in bound link or because of a new competitor. On the other hand, Google is also changing its algorithm constantly to provide better results for the users. Therefore, it is very important to avoid mistakes to sustain in the long run. There are numerous SEO practices that could not be overcome quickly. These strategies and practices are considered to be more egregious and bad. Engaging in them means severe algorithm or manual penalties. This can also dramatically reduce the online visibility of your web page in organization search results. However, this content will provide you some basic information that will help you to avoid these mistakes for the betterment of your web page.

Some Imperative Mistakes to Avoid:

Although there are numerous mistakes you should avoid, some are considered as vital. Firstly, it is important for you to avoid any type of manipulative link schemes. Engaging in any such schemes may trigger manual or algorithmic penalties. This can also give a crushing blow on the organic search visibility of the site. Link schemes are practices that is done to manipulate search rankings deliberately. Another major mistake you should avoid when planning for a SEO campaign is keyword stuffing. Although it is important to use keywords, it is very important to maintain the overall frequency for good content ideas. You should also ensure to provide content that will accurately convey the ideas provided in the pages. However, make sure you will not excessively stuff keywords into the content. This plummets your ranking due to the Panda algorithm of Google.

Avoid Expired and Crappy Content:

It does not matter what type of product or service you are dealing with, it is very important to avoid publishing any type of expired or crappy content. A site that constantly produces bad or irrelevant content will have to experience long term damages. Bad content is something that is painfully short, non descriptive, inarticulately written, unhelpful and vague. Therefore, it is very important to avoid any such content being posted on your web page. This will also create a negative reputation that lasts for a long time. Therefore, it is always important to write and provide high quality and informative content for the readers. Being unnatural is also something that you should avoid when planning for a SEO campaign. First and foremost, it is important to make sure that the inbound links to your website varies from one another. Failing to do so, it will become obvious to the search engine algorithm that you are trying to artificially manipulate the ranking.

Above mentioned are some of the important mistakes you should avoid when planning for a SEO campaign next time.

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Author Bio:-

This article is written by Aalbert Lee. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clears your doubts on SEO services in India.

Aalbert lee