Why Selling SEO in 2016 will become Unethical

If you sell SEO to online entrepreneurs or local businesses, this is the right time to re-evaluate that decision. In this content, you will come across some comprehensive information that will show you why selling SEO is unethical. In the initial stage of 2016, most of the business owners start looking over their marketing efforts and online presence. According to the experts, most SEO agencies close lots of contacts in January. Initially, small businesses used to pay huge amount to marketing consultants and SEO experts. Even tens and thousands of amounts was spent for SEO campaigns to improve the ranking. Although there have been numerous changes occurred to algorithms and other technologies, it is considered to be unethical to charge for these services. This is mainly due to the fact that things have changed and they no more work like before.

Why is it Time to Stop Selling SEO:

Most of the experts have stopped selling SEO. Therefore, if you are still on the same track, it is time for you to stop too. However, before doing so, it is very important for you to understand the ethical reasons why you should stop offering it. Below mentioned are some of the top reasons that shows why charging for SEO is going to be unethical in the year 2016. First and foremost, it is important for you to understand that Google is not the only game in town. For many years, SEO was referring to Google optimization. However, these days Bing has become bigger and better with Cortana, Siri and Facebook search options. Therefore, focusing on obtaining ranking on other search engines is just as important as focusing on Google.

Keywords stuffing have also gone way out in 2016. Initially, keyword optimization was one of the main ways for SEO to help clients to obtain top search engine results. Therefore, it is very important to avoid keyword stuffing and focus on the actual strategies. Apart from this, desktop optimization has also become irrelevant. It is now considered as an outdated practice of optimizing content.

Understanding and Focusing on the Quality of the Content:

First and foremost, it is very important understand that written content is not everything. Although written content is not dead, a lot of SEO firms act as if it is all their clients need to obtain a great impact on the business. Therefore, it is very important for you to understand that just utilizing written content will not going to be effective in 2016. Apart from content, it is also very important for you to have video, audio as well as some show on the campaign. This is also a great way to add new type of content on your site. The results provided by such approach are also considered to be much impactful when compared to other options. Apart from these factors, it is also very important for you to avoid bulk link building.

If you consider the above factors and information, you will understand why selling SEO is unethical.

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Author Bio:-

This article is written by Aalbert Lee. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clears your doubts on SEO services in India.

Aalbert lee