Search Engine Optimisation Buckinghamshire

Google now requires access to more files

As part of Googles’ on-going updates some of you may have received a waring that certain files on your site can not be accessed by Googlebot.

Specifically, Google now requires access to resources that previously were routinely blocked in a sites robots.txt file. In order to access and fully render a page fully, Googlebot now needs to access all.css and.js files. Google says:

"These files help Google understand that your website works properly, so blocking access to these assets can result in sub-optimal rankings."

Google considers this particularly relevant to renderings and accessing the ‘Mobile Friendly‘ status of a site.

In short, you will get penalised if these files are not accessable. So make sure you are not blocking any of these file types. If you are in any doubt test your site with Webmaster Tools and make the necessary adjustments.

Google ‘Mobile Friendly’ label. Google is adding ‘Mobile Friendly’ labels to search results

A reminder that your website should be Google mobile friendly soon.

Google has announced that it will be adding ‘Mobile Friendly’ labels to its search results over the coming weeks. This is yet another step in Google’s drive to improve usability of websites on mobile and tablet devices.

Your website needs to be mobile friendly soon to avoid being penalised by Google and slipping down the rankings.

All the indications, are that this will be a major ranking update with a wide ranging effect. So it’s important to be ready.

In addition to some obvious visual requirements, Google has stipulated a number of technical requirements that must be met to be fully compliant. If you are unsure now is the time to act.

Online Marketing Strategy Steps Made Easy

Here is a quick guide to the main steps in a successful online marking strategy, often referred to as digital marketing.

1. Develop and plan strategies based on the dynamics of online search, content marketing and social media
2. Create unique, appropriate content that helps answer your target audience’s questions and solve their problems
3. Publish your content on the web and across social media channels
4. Promote content using search engine optimization, permission based e-marketing and social media platforms
5. Manage, maintain, review, update and archive content on an ongoing basis
6. Collect, measure and analyze marketing data to assess engagement, conversion rates, leads and sales

Specialist search engine optimisation in Buckinghamshire, SEO, web design, Magento ecommerce development. Free initial consultation and assessment.

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