Great SEO Tips to Make Your Joomla Site More Visible

Search engine optimization for Joomla sites can be quite complex and take a fair bit of time and expense to execute. However, there are some easy to implement tips that you can try to drive your Joomla site right up there in the search engine results page.

Ensure You Have a Good Hosting Server

At the very outset, you should host your website on reliable website design and fast Joomla server. Don’t make the mistake of trying to save money with cheap servers or home servers as these will drag down the performance of your website. Before signing the contract, find out if the server company is experienced in Joomla server management. Google likes servers to be fast so using a slow server may actually cost your ranking positions.

Topic Research and Keywords

Content optimization that is undertaken for SEO needs to commence with keyword research, irrespective of the content management system being used, Joomla or otherwise. In the contemporary context, keywords do not have to necessarily match exactly.

It is possible, indeed preferable to use synonyms or phrases that mean the same as the intended target keywords. It is possible to do this as modern search engines are capable of extracting the article’s content and sense and interpret it very much like the human brain. For example, you could replace "Joomla SEO" with phrases like optimizing Joomla for search engines". To get an idea of how Google thinks about any search term, just scroll to the bottom of the Google SERP and see the suggestions that Google auto generates.

Identifying the Right Target Keywords

It can be quite difficult to identify the right keywords that should be targeted for the website. Typically they are either extremely competitive or fail to attract any traffic at all. It is important to find a middle path using long tail keywords that are usually the most effective. For example, for a provider of bulk email marketing services in Mumbai, it is essential to use the keyword phrase that specifies just that so that the search engines will be able to deliver it high up in the SERP for target users.

Enable URLs That Are Search Engine-Friendly

Even though you always have the option to use the integrated support for search-engine-friendly URLs, it is always far better to use a dedicated component as these characteristically offer important SEO advantages when compared to the core component. One of the biggest advantages of making use of SEF URLs is that it permits monitoring of requests that are generating 404 errors. Identification of these errors can help site administrators to immediately fix the site’s broken areas. This activity assumes all the more importance at the time of migration to a new website. Another way of directing traffic to the new URLs is by redirecting the old ones.

Organizing Site Contents

Google places great importance on organizing website content in structures that are logical so that it makes sense. This effectively means that you need to get all your contents into one category while at the same time taking care to organize it into categories and sub-categories. Here is an example of a web development website. The primary categories could be Joomla, WordPress, Web Design, etc., while under Joomla; it could be sub-categorized into Joomla Tips and Tricks, Joomla SEO, Joomla Extensions and so on and so forth. Organizing the website contents into its logical hierarchy and clubbing similar content into categories that are common, assist Google and the user both to understand how to locate specific content.

Joomla is intrinsically competent in this type of on-page SEO as by default, it undertakes the organization of content into categories and sub-categories. As a website administrator focusing on SEO, it will be your responsibility to create the relevant categories and sub-categories that will be able to logically accommodate the planned content. Along with the use of search engine friendly URLs; site organization gives a major fillip to the process of ensuring visibility to search engines.

Avoid Creating Categories That Are Too Broad or Link Structures That Are Too Deep

You need to strike a fine balance between making the mistake of creating categories that are too broad and creating too many categories and sub-categories. Usually, one level of sub-category is more than sufficient for good SEO. However, adopting too simplistic a method in category creation will result in categories that are too broad, and this will ultimately lead to users becoming confused when there is a significant increase in the number of navigational items. Once users are confused, it is very likely that they will not be spending too much time on your website, and this signal will surely be picked up by Google and send your ranking crashing down.

Create Internal Links

Another SEO of aspect Joomla that is quite easy to implement, but is often overlooked is the creation of internal links. You can and should use internal links in your content to attract traffic to other pages in your site. This practice can help augment the user’s knowledge of the topic that he is most interested in thereby considerably reducing the bounce rate and sending out very positive signals to Google.

Once the contents of your site have been structured into categories and sub-categories, each of them can be linked to the menu. Doing this ensures that the good ranks that some of the pages may have already got can be very easily passed on to other pages that may have been newly created and contain fresh content. With the new content obtaining a lot of links immediately, the search engines are in a position to rank the new pages faster.

Use Good File Names and Alt Tags for the Images

The first step in ensuring high visibility of your images is to have file names that make sense to users and search engines. The images must have high relevance to the content and context of the web page. The file name should preferably contain an important keyword or two to be discovered by the search engines. Search engines also depend a lot on alt tags that are essentially a description of the image. This is because search engines have no other way to understand and interpret the relevance of images.

Conclusion

The real secret to good SEO lies in the websites' ability to attract traffic. While you can and should obviously go in for as much on-page optimization as you want, sustainable search engine rankings are only achievable by getting backlinks from authoritative and reputed websites.

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