M8010-246 Real Exam

Version: 8.0

Question: 1

You can create a powerful self-service experience for the customer using?

A. The IBM Customer Experience Suite

B. The IBM Commerce Framework

C. The IBM Enterprise Service Process Manager

D. The IBM Customer Service System

Answer: A

Explanation:

IBM Customer Experience Suite Demo

Your business is built on the relationships you have with your customers.

And those relationships are happening online.

As we infuse the world's systems with greater intelligence, it's possible to create compelling, meaningful

interactions on the web—personalized for each customer.

These kinds of experiences help you stand out from the crowd, and can transform your customers into loyal advocates.

Reference: ftp://lotusweb.boulder.ibm.com/lotusweb/portal/assets/vo_script.pdf

Question: 2

Segmentation, offer management, interaction history, real-time behavioral targeting, and contact optimization are examples of capabilities delivered as part of what?

A. Data mining.

B. Social platform.

C. Central decisioning.

D. Customer clustering.

Answer: C

Explanation:

Unica Interactive Marketing

Reference: The Evolving Marketing Platform, How Unica Makes Marketing Interactive

URL: http://www-304.ibm.com/businesscenter/cpe/download0/222611/Unica_WP_The_Evolving_Marketing.pdf

Question: 3

Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A. Customer potential, customer transaction capture, customer fulfillment.

B. Customer insight, customer value strategy, customer & partner engagement.

C. Customer demographics, customer geography, customer affluence.

D. Customer returns, customer purchases, customer order changes.

Answer: B

Explanation:

Smarter Commerce focuses on three dimensions centered around the customer

Customer insight

customer value strategy

customer & partner engagement

Question: 4

Smarter Commerce capabilities are packaged and delivered as what?

A. A single, high-value, shrink-wrapped, solution for commerce.

B. Middleware components requiring additional business function software.

C. Software, hardware, and services to deliver specific business process capabilities which support each phase of the commerce cycle.

D. A simple monolithic application for each phase of the commerce cycle.

Answer: C

Explanation:

• smarter commerce." The idea is to throw some cloud computing resources at classic problems that businesses face in selling their products and services, especially around marketing. The cloud provides the computing horsepower needed to do deep analytics to find out if marketing campaigns are meeting their objectives, by gathering lots of data about customer preferences, especially online: Nearly two-thirds of all consumers make a first purchase because of a digital experience.

Question: 5

What provides the capability to rapidly deliver new web concepts or delineated brand sites via asset sharing on a common platform?

A. Personalization

B. Social integration

C. Partnership with affiliates

D. Extended sites

Answer: B

Explanation:

• IBM Platform for social business

Get the integrated, secure and scalable technologies you need to cultivate collaboration and inspire advocacy at your organization.

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Test Information: Total Questions: 188 Test Number: 642-742 Vendor Name: Cisco Cert Name: Ccnp Wireless Test Name: Ccnp Wireless - Iuwvn Official Site: http://www.cert4prep.co.uk For More Details: http://www.cert4prep.co.uk/642-742.html