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Why LED Advertising Signs on the Gold Coast are Better Outdoor Exposure

Author: Sofia Comas
by Sofia Comas
Posted: Jun 28, 2016

This article discusses why LED signs are best suited for outdoor advertising and publicity in the southern Queensland / Gold Coast / Brisbane area.

With increasing tourism, and a recent rush of increase in population along Australia's Eastern Coast; business have begun to develop better methods to expose their services and products, and business owners have long been using methods like LED advertising Signs. Brisbane, and such densely populated cities have long been most competitive markets for companies offering Outdoor LED signs for sale.

Gold Coast, known for its position on the map as one of Australia's tourism hot spots (and other towns along the Eastern Coast) outdoor advertising itself is big business. Here's why LED signage is better than other forms of commercial visibility and exposure -

i.Outdoor advertising is difficult in Australia's harsh weather, even though the Eastern Coast has a pleasant and moderate climatic pattern. The proximity to the sea makes the air extremely saline, and it is necessary to have weather-proof, yet attractive outdoor publicity methods like LED advertising signs. Brisbane, the urban jewel of the East Coast, illuminated by a multitude of such signs, is proof that such electronic publicity methods are efficient to their purpose.

ii.As a cost-effective method for public exposure, LED advertisement panels are much more reliable than other options like Flex or Printed advertising. This is evident with the increasing number of such screens becoming visible across the world.

iii.LED advertising is much more cost effective when gross power consumption is considered. There are other methods of electronic signage, but since the arrival of LED technology, such methods are fast becoming obsolete.

iv.Modern LED panels are a great investment, because they can be passed on from business to business. Not only are these panels extremely hardy, but also re-sellable.

v.It is easier to change the message or visuals on LED advertising signs. Gold Coast and other such tourist hubs with a strong density of businesses often have separate companies which run the LED panels, and rent them out to multiple clients.

vi.In an event or a party, Outdoor LED signage or visual screens offer much more exposure than a projector-based screen system as used up to a few years ago.

vii.While companies may offer rentals, a moderate-sized restaurant or hotel (tourism being the economic pillar of the area) will often seek outdoor LED signs for sale. Gold Coast, especially, is a city full of businesses hawking their specialties and offers on such panels!

viii.Business owners see profit and value in LED advertising signs. Gold Coast, Brisbane, Sunshine Coast and such densely competitive locations require any brand to get the "striking" advantage of electronic publicity.

ix.LED signage is more Eco-friendly than other methods like printed or painted advertising - simply considering the costs of printing or paint every time you change your message!

x.LED signage is available across a range of sizes, and hence is suitable for a wide range of commerce - from corporate giants, to the friendly ice-cream vendor!

xi.LED is considerably easy to maintain and repair than other technology used in outdoor electronic advertising.

xii.Apart from rentals, companies often seek outdoor LED signs for sale. Gold Coast or Brisbane based metropolitan businesses may actually find it more cost effective to make such an investment, depending on the scale and size of their trade.

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Author: Sofia Comas

Sofia Comas

Member since: Jun 27, 2016
Published articles: 9

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