Reasons Businesses Need To Increase Their SEO Budget In 2014 : Stech

Tomorrow, the world would be gearing up to welcome the New Year. The entrepreneurs would have assessed the gains and losses of the year 2013 and have made new strategies to make 2014 a successful year. A good web presence is essential to take any business to the next level. A quality web presence does not necessarily mean an amazing website design; it simply means that web pages should have quality content and something to offer to the visitor. The social media plays a vital role in marketing your business. Tapping it is essential to be in line with your competitors.

Off late, a lot rumors are doing rounds regarding the SEO budget. It says that businesses may need to set aside a slightly higher SEO budget in the coming year if they want to get an edge over their competitors. Why is SEO so expensive? What has changed in the SEO that’s giving a chance for the SEO experts to say, "Yes, your business needs higher budget in 2014 to succeed"? Believing that it’s not a ploy by the industry experts, let’s take a look at how much increase in SEO budget is necessary and the reasons why businesses should spend more on SEO.

Why your business needs a higher SEO budget in 2014

Regardless of the size of your business, you need to increase your SEO budget in 2014 if you want to stay in line with your competition.

• Your content marketing strategy is important - There is no doubt content is the king. Google is giving more focus on the conversational search rather than single word searches. Optimizing your content tone accordingly has become a need. It’s going to take a lot of time and you need experienced writers to make the transitions. This is going to cost you.
• Changes made in Google Algorithms makes SEO expensive- The recent updates to Google Algorithms have forced many businesses to rework on their SEO strategies from the ground up. You can no longer afford to have poor quality content filled with keywords or wrong keywords, poor quality links. You can be penalized. Hiring an expert to track and remove poor links and to replace them with good ones is going to be expensive.
• Having someone in charge of social media- Social media plays an important role in website ranking. Google will consider the social media signals to rank your website in the search engine. Social media will hold importance in the coming year; to keep up with the competition or move ahead of your competitors, hiring an expert with good social media expertise and experience is going to be necessary.
• Long and detailed articles are gaining importance- It’s a fact that people like quick answers and information they are searching for in the articles they come across. However, that does not mean that your articles should be 150-200 words. This means the information should be lucid and crisp. A 500-1000 words article can be made interesting and easier to read with the help of bullet points and sub headings. Subheads, bullets and numbering are something Google is looking at these days to rank. In-depth

articles section was recently introduced to showcase the long and in-depth pieces of content. So isn't it clear the direction in which Google is moving towards?

By how much should your SEO budget increase?

Only you can answer this question. Increase in the budget completely depends on the industry your company is in. We can't probably give an exact figure. Hike your SEO budget by 5% to 10%. See how it works in the first quarter before increasing.

What happens if you cannot increase your SEO budget for 2014?

However, if you cannot increase your budget at the moment, there is no reason to panic. A few instances where you can go ahead with the current budget are listed below.

• If you have a writer to do two 500-word articles everyday, ask him to write one 1000 words in-depth and detailed article.
• At the moment if you can't hire a full time social media expert, ask one of your writers to shift focus on social media on full time basis.
• Prepare your current team to make changes and update as per Google requirements.

No one knows your company's finances better than you. Therefore only you can tell whether it’s possible to hike your SEO budget. Most SEO expert will tell you its needed and they are right to an extent. If not in 2014, make plans and set aside some amount of your profits to increase your SEO budget. The reason is that it’s a marketing tool that is here to stay.

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