The Growing Trend of Smarter Commerce

The dynamics of business and commerce is changing. There is no longer a simple buyer and a seller relationship in today’s age. In today’s businesses, customers interact with companies in various ways like as phone, chats, emails, social media, and even personally. These customers at the same time also have access to information on various products in the market, their prices, their quality and ultimately choose that e-commerce site that sell high-quality products, priced competitively and provide the best customers service. So nowadays, expectations of the customers are high and companies are looking out for various methods to satisfy their customers.

What is the Smarter Commerce Approach?

The growing trend is companies adopting A href=http://www.eperiumindia.com/ibmIBM Smarter Commerce approach. It is said that by using IBM Smarter Commerce, you get an insight into the customers’ personal tastes and likes, which they express through their store visit, tweets, phone call or reviews. If you understand your customers, you can best known how and what to sell to them. This extraction of data is important and it is possible through IBM Smarter Commerce. The platform enables creation of new data in various forms and across various channels almost every day. Though many are of opinion that such generation of data in a huge scale is too complex to understand by business owners, there is the need for hiring Smarter Commerce Consulting Services, who are experts in the concept of market demand driving a company. It helps in taking the concept of market demand one step ahead by realigning the operations of the company to create a more customer-centric business.

The trend of Smarter Commerce Approach

The basic objective of Smarter Commerce is to put the customers in the top positions in all phases of operations, right from sourcing of products, supply chain to marketing to customer service, and this helps to bring out a positive brand experience for the customer consistently. IBM solutions give the customers the privilege of all-channel experience (ACE), giving them what they want, wherever and whenever they want it.

Smarter Commerce consulting is about managing all your processes and operations in a better way so as to improve the value that businesses deliver to the customer and improve their retention. Through this approach, company can determine the most effective way to sell a product or service to a customer based on his preference and behaviour.

Smarter Commerce goes beyond buying and selling

Gaining a positive experience from a customer goes beyond the sales transaction. All kinds of bottlenecks involved in sourcing, procurement and distribution need to be looked upon so that the customers never come across out of stock products or unnecessarily have to pay a higher price. With Smarter Commerce, companies are focussing on their supply chain to better meet customer needs. Not only retailers, all businesses are adopting at the smarter commerce approach for their business to ease the process of operations and deliver products to customers and make them enjoy a seamless shopping experience.

Sonal is an a href=http://www.eperiumindia.com/ecommerce specialist, helps ecommerce websites in software development, content management and shoring services.