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Ammar Idlibi - The Importance of Word of Mouth Marketing For A Dental Practice

Author: Ammar Idlibi
by Ammar Idlibi
Posted: Jul 22, 2016

Ammar Idlibi is convinced that no matter how well you advertise your dental practice or how aggressive your marketing campaigns are, most people’s impressions about your practice will be formed by what they hear about you from their friends or read about you online.

Even if you don’t spend money on marketing and advertising, you and your employees advertise your dental practice in the hundreds of interactions with your prospects and patients that you have every day. What you do and how you do it either generates comments or it doesn’t. The results of it come in the form of word of mouth advertising, the most powerful form of advertising that exists. These results can be positive, neutral, or negative.

While dental practices in the United States are usually great at getting patients through the door, many of them are absolutely terrible at getting patients to come back. The reason for it is simple, and it is negative word of mouth, be it online in the form of reviews or offline in the form of people talking to each other.

One of the things you need to realize is that you are not at the mercy of those who talk about you. Word of mouth marketing can be managed both online and offline.

The main rule for generating positive word of mouth marketing is that you must provide great service at your practice. Otherwise, your service will be the reason for negative comments.

Like it or not, your patients talk about your practice all the time. Some of this talk is positive, but it is mostly the negative talk that reaches a much wider audience. You can’t ignore either kind. The goal is to learn to minimize or reverse the effects of negative comments and reviews and to take advantage of the positive things that people say about your dental practice.

Whenever something negative happens, you first need to defuse an angry patient. The starting point is to address the quality of the service in your practice.

Just like great customer service doesn’t begin and end with one person within your practice, responsibility for positive word of mouth marketing lies with every person working for you. You want to create a culture and establish a pattern of your patients discussing positive sides of your practice.

Finally, you need to learn to seek out complaints to repair problems before they turn into full-blown disasters.

Ammar Idlibi believes that doing all of the above in his three dental offices is one of the keys to his success. He recommends that every dentist pays attention to cultivating positive word of mouth marketing among their patients.

To Learn More About Ammar Idlibi, Visit : https://angel.co/ammar-idlibi

  • About the Author

    Ammar Idlibi is a talented and experienced dentist who specializes in pediatric dentistry. He studied pediatric dentistry at the Tufts University School of Dental Medicine between 1990 and 1992.

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Author: Ammar Idlibi

Ammar Idlibi

Member since: Apr 18, 2016
Published articles: 2

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