Is Print Marketing Being Overshadowed By Digital Marketing?

In today's highly competitive world, you need to change with the changing market conditions because if you remain stagnant, there are a thousand people trying to get ahead of you. So, in the digital era, should you let go of the print media and stick to digital marketing? Is printing media getting outdated? Apparently not.

According to market surveys, print media is very much effective even today and it is here to stay. If you are preparing your marketing strategy and planning your promotional activities, get in touch with good Printing companies in NYC.

People Take Print Media More Seriously

Well, the verdict is out. People are considerate and serious about the print content than digital content, especially when it comes to marketing and promotional plans. The reason is simple. On digital media, ads are posted on the side bars or top and bottom bars on pages. The main content is placed strategically in the centre. The reader's focus is on the content and not on the ads.

On the other hand, when you use printing platform, target customers take time to go through brochures and flyers. The general consensus is that print media is taken more seriously. Furthermore, the amount of time people spend on these, at a stretch is more than the amount of time spend on viewing online ads. Besides, direct mail, catalogues and postcards have more impact than online advertising campaigns.

Longer Mental Presence

Studies have shown that when people use the digital media, be it television or the Internet, their attention span is lower than the times when they use print media. So, your target customers are likely to remember the content they see through your printed marketing materials. The longer they remember, the better the chances of buying your product.

A firm based out of Canada recently sponsored a study on the impact of digital ads versus the impact of printed ads. Three important metrics that were evaluated in the study were attention span of viewers, ease of understanding the advertisement and persuasiveness of the advertisement. Technologies such as high resolution brain EEG and eye tracking were used to determine the reaction of audiences towards print and digital ads.

The study showed that audiences found it easier to process direct mail. When tested on brand recall, again printing service was found to be more effective. In fact, print media recorded 60 percent more brand recall value when compared to digital media. Brain activity of audiences were more prominent when they used the print medium. It was also seen that the cognitive effort required by the brain was 21 percent lesser when audiences were going through direct mail. This proves that printed documents is easier to understand on the minds of people.

Although studies show that print media is stronger than digital media in more than one ways, it is important to use both the media because millions of people all over the world use the digital medium through their Internet enabled devices. Printing companies in NYC can give excellent print solutions for your marketing needs.

Hi I am Olivia and I am a digital marketing professional. I love to browse and share anything interesting that comes my way while surfing Internet. My interests are watching movies and listening to instrumental music.