Search Marketing tips for on-site changes to make big differences

What are some of the important on site SEO changes that can make a difference to your website?

Are you someone who is trying to self-teach SEO and want to make changes to your website so that you can rank higher and rank better. SEO Services performed by Singapore SEO Company might not be cheap. SEO can be a skill that is valuable for anyone from an entrepreneur to someone in the marketing department. You could also be a freelancer trying to take on some blogging projects and get some free endorsement products every other week. How do you get the eyeballs from Google and drive traffic to your website from the search giant that can make or break a business with the flow of traffic that it could generate for your small and new website.

Onsite SEO is the part of the SEO cycle where you focus on making your website relevant to what Google wants to see and know about your website. In Google’s eyes, relevance is everything that counts. And that would mean that your website must have the items that are related to what you want to rank for. A SEO blog should be about SEO and not SEM or Facebook marketing. That is the may point that Onsite SEO aims to achieve.

So what exactly helps you to rank and how can you improve it?

The most important two signals are your Meta Titles and Description. Without this two, Google will be in a mix as to what you are about. And it also helps you to rank the most when you make slight changes and tweaks to it. Make sure your SEO titles and descriptions are in the keywords that you want to rank for and they do not sound like robot speech but instead something that humans would also be able to read. Best if you could also include your brand name there so that people will remember you for who you are not just your keyword.

The next strongest signal is the content on the website. Your content must be relevant to what you want to rank for and you must have that keyword appearing a few times when you want to rank it for the SEO value that it has. The repetition cannot sound like you are trying to manipulate the system though. The Google algorithms will be able to pick up when you are trying to be funny and depreciate your hard work instead.

The last signal that I would want to share is to also have great pictures and videos that are relevant to your topic. Though Google can’t read them, it helps to make your blog or website more vibrant and people are more willing to stay and read the content than to just hop around and not be able to stick on this content pages for long enough. With longer staying time and therefore lower bounce rate you could get great SEO value in the eyes of Google.

T.K is an avid writer on business topics, he writes for Koh Management