The Practically Useful Mobile Marketing Tips For 2017

New Year is approaching us with creating much excitement in market. Businesses want to reach their customers and, they are carefully planning for the best possible way through which maximum number of customers can access and buy from them.

It’s sure that mobility lives up to the expectations of all the businesses which want to reach those customers who are really interested in buying. This article helps you have sufficient knowledge about mobile marketing tools, tips and tricks to begin a successful start in 2017.

Location-Based Marketing

Location based marketing is emerging as a new method of marketing for both consumers and businesses. What makes it more trending is its capacity of eliminating irrelevant ads by presenting consumers with promotions based on their current location. Technologies helping in location based marketing include geo-fencing, beacons, Wi-Fi and Bluetooth.

TIP - When choosing location for promotion, begin it with outside of the box thinking. In place of sending notifications to consumers, you can send promotions when they are near your store. Take the example of a dog park where people take their dogs. A pet supply store can send the promotions when people are near that dog park and increase the chances of selling more.

Developing an App Strategy

It’s been established that mobile marketing is the strongest factor in any marketing strategy. An article of Guardian mentions that 91% of top brands own apps. But owning apps doesn’t always mean they also fit to satisfy customers. A survey conducted by 3C interactive reports that more than 25% of apps downloaded by users are abandoned after the first use.

TIP - If it’ going to be a brand app, you should consider some additional features like messaging, mobile wallet and loyalty programs. An app offering more than it’s made for, has more chances of surviving in the market.

Social Media Messaging is the New SMS

People seem to forget text messaging as apps based messaging has completely replaced it. Ad Week reports that in US, 49% of mobile users use messaging apps monthly. The most popular examples of such apps include Facebook Messenger. This sort of messaging app can flawlessly be integrated with already popular social media networks and send-receive information in friction of seconds as opposed to traditional text-messaging which, first of all, costs far more than app-messaging and often time, messages are delayed.

TIP - Consumers using smartphones may already have access to Facebook Messenger which can serve as a 24X67 window for business to entertain their customers. You must take the advantages of this existing opportunity to promote your business, brand, products and services via mobile app development services

I am working as a technical content writer for Rapidsoft Technologies a mobile and web app development company in India.