How do i connect to more customers using missed call solution?

Missed call comes in handy when you just need to ping or alert someone but not spend a penny doing it. It could mean a variety of things like requesting someone to call back or notifying someone for something, etc. Businesses have come to the realization of how this can be used to connect to their customers in a better way. Here are some of the ways businesses are using it to connect with customers.

Interactive Services – The enterprise missed call feature has enabled the customers to use interactive services. This is popular due to the game of cricket that is played where the users give a missed call to get score update on their number. Banks are now utilising this feature to provide many important banking services like balance enquiry, getting statements, blocking the ATM card and the like. The missed call facility has become in inseparable part of our lives and it is quite evident from the examples mentioned above. Not just individuals, but also, businesses like quickr.com employs this service. You can listen to PM Narendra Modi’s ‘Mann ki Baat’ by giving a missed call. It is beneficial to both the customer as well as businesses as it lowers the cost for the customer and increases the profit of the business by improving the customer interaction index.

Complaint Handling – When you call a customer service, you face a very common issue of waiting for your turns when your call will be connected when calling a typical IVR handled complain number. This concept has been replaced with this facility. Now, you can simply drop a missed call at the required number, and you will definitely get a call back once your turn has come. This save the customer a lot of time that would have been otherwise wasted while holding onto the call waiting for your turn. According to a study, 75% customers hang up when confronted with an automated voice message from the system that plays in loop. This how businesses lose customers. So you can easily use this facility to handle complaints.

There are many systems in the marketplace that provide you the missed call service. One such live example that are used in our everyday lives is Flipkart. It has adopted the facility of missed call service for its customers and customers in large, are happy as well.

Missed call service is useful for many sectors depending on the requirements. A few of the categories that are useful have been listed below.

• Mobile Number Verification - Forget/Retrieve Password - Support/Sales - Lead Generation - Opt In Subscriptions - Voting/Opinion Poll - Feedback/Consumer Survey - Order Verification/Confirmation

Missed calls can also be used in another ways. It can be used as a feedback tool. The questions can contain numbers as options and for giving the feedback, the user can simply call on the number and submit their feedback. This way companies can collect feedback and work on further analysis.

Rajneesh Dawar is a Co-founder & Director at PRP Services Pvt. Ltd. - a Cloud Telephony and Messaging Solutions provider company.