Save Clicks With Single Sign-On

According to a research done by Ian Robertson, a professor at Trinity college, Dublin, an average person has to manage five different passwords. He also found that about 60 percent people could not remember their all passwords.

Remembering passwords is not easy, we constantly hear that a perfect password needs a complex combination of letters, numbers, and characters. And in addition, different applications have different patterns for passwords. Thus, we end up with numbers of different complex passwords. That simply means more online applications we use, more usernames and passwords we have to manage.

The Single sign-on solution is a method that suits best in the mentioned situation. It is a technology that allows users who are already logged to a system to access third-party services (for the same business) without needing to enter credentials all over again. Just a single click and users get access to multiple websites of an organization. Thus, the solution saves users time and effort.

SSO solution offers lots of benefits for both IT department and users. Once the system is enabled, it provides easy provisioning of the users. SSO is a great tool for businesses to know about their users. Even if a new user never logged in to the different services that you are offering, he or she will get instant access to all if he login to any of the services. This is because the solution creates a user profile at the time when the user visits the services for the first time.

It also helps businesses to drive single customer view. No matter, from which device, on which application or by using which network, the user is login to access any of the services, SSO creates a single profile of that user. SCV is one of the most important factors in creating marketing strategies by knowing customers deeply.

More and more organizations are implementing the solution to improve user convenience, reduce risk in managing passwords and to get unified view of the customers. So, if you have a business with lots of websites, I suggest you to deploy the solution and avoid customers from time-consuming clicks.

Hi, I am a huge lover of technology, especially when it relates with marketing.