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3 Mistakes you need to avoid while doing citation!

Author: Bonny Jones
by Bonny Jones
Posted: May 16, 2017

In a nutshell, businesses can be considered either:

  • Location based businesses where customers purchase goods and services at your location.

  • Service based businesses where you provide services or goods at your customer’s location.

No matter what kind of business you are doing, there are always some challenges that you always face. And to be very precise, challenges faced by service area based businesses can be very tricky especially when you want to gain visibility at a place where you physically are not present.

So obtaining a prime real estate in the local result section of search engine result page is must for every service based business. Often these local listings appears even before the organic results and overrides the advertisements. Well Google has its own ways to determine these localized results and you should take care of some key points that are mentioned here

Don’t over stuff your keywords with multiple cities and zip codes in your footer!

It might seem useful for humans but frankly bots don’t like it at all. The thought of adding cities name in footer for obtaining local search rankings would help your site in rankings but Google doesn’t consider it an optimal approach and penalizes such sites having this kind of manipulative behavior. So don’t do it, not only because this tactic won’t work, but it may also result in a penalty from Google.

Don’t establish a Google My Business page for businesses where you actually do not have a physical presence!

Well from the beginning of the digital age, people have been trying to game the system. In the area of local search, a number of service area businesses attempted to rank for those locations where they are not even present by creating Google My Business page for example virtual offices, PO boxes or a family member’s house where they could be able to receive the verification postcard by mail.

But Google is smart enough and now he is on the mission of cleaning up all these false business listing.

Lack of consistency on business listing!

Business listing directories such as YP.com, superpages.com etc. are very critical for the local search and that’s why Google cross checks these local listing site time to time to verify your business information like name, address, phone number and all. So you can see consistency in this NAP information is very important as this is one of the factor that tells Google who you are.

So these are some of the reasons that can get you penalized from Google. Take care of them and be in the good looks of Google always.

About the Author

Hi, I am a huge lover of technology, especially when it relates with marketing.

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Author: Bonny Jones

Bonny Jones

Australia

Member since: Jan 24, 2017
Published articles: 28

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