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Insights From The Best SEO Service Providers In India - On The Importance Of Website Links

Author: Anil Mishra
by Anil Mishra
Posted: Jun 15, 2017

You cannot deny it - SEO is the only thing that can lead you from merely existing on the web to actually being successful in the online market. In today’s world, no business can hope to survive without tapping into the huge customer base that the internet offers. And any business that is aiming towards generating revenue from online sources has to eventually pay heed to search engine optimization tips and tactics.

Now there are many things that an SEO services provider in India might do to improve your presence on the web. From tweaking your website’s metadata to improving the content on your page - every step is equally important and relevant for online success. But one of the most crucial ingredients of any SEO strategy, one that will bring out the true colors and flavors of your business in front of the vast online audience, is linking.

Links have to be included in your online marketing campaign - they give Goggle search crawlers an indication of the true quality of your website and the content being posted on it. The search giant relies heavily on links, both internal as well as external, to gauge the popularity of your website in the market, its recognition amongst internet users, the usefulness of the content you have posted and subsequently, the ranking of your website in its SERPs.

Internal links and how to handle them

Most professional SEO companies in India tend to ignore internal linking of web pages, thinking it is a practice that wouldn’t bear any fruit in terms of SEO. But if YOU aren’t linking to your best content, how can you expect others to do that for you? There are various pages on a website that may be interlinked in terms of the information they offer and the value they will provide to website visitors. For example, a blog about dog food brands can link to another post that talks about nutrition requirements of canines. This way, you are assuring your website visitors that you are an authority on the topic and that they will get all the information they need from your site alone. This works perfectly for online trust building and conversion.

External links and how to handle them

These are an unbeatable treasure for any SEO campaign - high quality, trusted websites linking back to your page. External links aren’t that easy to gain but SEO practices such as content submissions, link building, article and guest blog writing, PR publishing and the like can helpyou gain quality backlinks for your site. Organic external links are heavily relied upon by Google to gauge the popularity and quality of a particular web page. The idea is simple - you can talk about yourself and the wonderful products/services you are offering all say long and no one will believe you. But as soon as someone else begins bragging about you, everyone will take notice and you will start establishing yourself as a brand to be relied upon. THAT is what external links can do for you!

For more information on the leading SEO companies in India, visit SEOTonic.com.
About the Author

Anil Mishra is a renowned SEO expert who also loves to write interesting articles and blogs, helping businesses in understanding these processes better and making the right decisions when it comes to online marketing. He recommends SEOTonic as the be

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Author: Anil Mishra

Anil Mishra

Member since: Feb 16, 2014
Published articles: 31

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