Design an effective mobile app in business

Is a mobile application more successful when it maximizes the user base or targets smaller and more dedicated fan bases? Would a developer see a bigger ROI charging upfront for the app, knowing this would limit the potential app users or make the app free and offer in-app purchases with the knowledge that a lot of users would never by any items in the app. Or would it be better to offer an application for free and start charging later on to acquire greater exposure, or would this hinder prospective customers who may be hesitant to pay for an app that once was free? All these sums up to what makes an application successful.

DESIGNING AN EFFECTIVE MOBILE APP FOR BUSINESS

The answer to all the questions above is not easy. There are so many factors to take into account on creating and selling a mobile application. Nevertheless, the major thing for a mobile application developer is to be able to design and effective mobile application.

CONSIDERATIONS FOR DESIGNING AN EFFECTIVE MOBILE APPLICATION

As technology reinforces its roots in the business environment, mobile phones play a significant role and thus, creating a mobile app for a business is now a necessity. Often, marketers find it difficult to design an app for their business that produce effective results. The actuality depends on research and survey, which in turn could help choose the best option for the target market. It’s more important to build an app that fulfills all user requirements. Below are some tips that help build a mobile app that’s not only perfect for the target audience but maintain loyal users as well.

1. Choosing mobile platforms. Before designing and app, the first thing to decide is the platform that works best for the app. To make money, go for iOS, which is the operating system for iPhones and iPads. It’s harder to get downloads and revenue from Android. However, for an app to promote business, then Android is a good option because now it dominates the smart phone race in the United States, with 58 percent market share than 36 percent for iOS. There are no reviews for an app to get published and it would automatically go live within twenty minutes upon submission.
2. Include social sharing. Do not forget to add social sharing buttons to enable users to share information regarding the app. Encourage and let them share every experience and post. For instance, online apps or games ask one to share results or scores with friends on the profile. This could be a truly cost effective method for generating more users for the app.
3. Adding value. It may seem simple, but just like any other product, it should be based on a good idea. It’s always going to be important to think of an application as a separate product instead of a copy of the website. Have a simple idea that will reflect the business and its core values as well. In a very competitive market, one should think of something different and new in order to catch the attention of users.
4. A free application. The decision to make money out of an app depends largely on what one wants to achieve with the application. If using it primarily as a marketing tool to help establish the business, it could be the best option to concentrate on getting as much downloads as possible by providing a free application. On the other hand, apps could present a remarkable opportunity for revenue, some apps have even become a multi-million dollar business.
5. Provide information. Continue to provide information to users on a regular basis. This may include news and updates about products and services. The best way of achieving this is by making a system that automatically updates all information even before users realize its need.
6. Be relevant and appropriate. It is important to understand that the mobile application will not answer or solve every customer need. One should provide the information needed within the app and offer important suggestions and tips that are related to the product or services.
7. Maintain regularity. For any business, one of the golden rules is to maintain communication with customers. Application users often are happy to offer constructive criticism as well as suggestions to boost usability. Make certain to listen to what the customers are saying and update the app accordingly.
8. Make users come back to the app. Create a reason why users come back to the app and use it on a regular basis. Understand the getting people to download a mobile app is just the first step. If they will not use it again, it is only something that occupies space on their mobiles. It will eventually lose its meaning for the user and for the business.
9. Functionality update. To build an app that acts as an effective marketing tool, one should know how smart phones work as well as how people use the applications. Keeping things simple but innovative and most of all user-friendly.

Building a mobile app for a business helps in finding the niche and connect with customers who are on-the-go. In return, it will be easier for them to access the goods and services of a business.

Ritesh Mehta is the Sales Director at TatvaSoft Australia, a Software & mobile app development company. For Over 15 years, he has been professionally active in financial management, software development.