PPC Vs SEO - A Brief Comparison

When stepping into the world of digital marketing carrying a newly established brand, one gets caught in the confusion of choosing the best pick- the most productive and profitable marketing tactics. Most business owners refer the qualified leads through Pay-Per-Click while others prefer the long lasting impact of search engine optimization (SEO).

Where counting on PPC is like renting a house, SEO techniques make you able to own that land. Comparing the two most efficient mode of marketing and choosing the best one is a tough decision. There could be thousands of proof supporting PPPC at the same time millions would go with SEO

So, let's make a little comparison between the two.

Advantages of PPC

• It provides instant results. The moment the ad goes live you get to notice much traffic building on your site.
• No hard work just simple techniques and a lot of creativity.
• You do not have to keep the Google update in track.
• There are no barriers or cutting-edge strategies involved in PPC. The marketers have to make sure your site is well-optimized for customers.
• The proportionality rule is followed in PPC. The more you spend, the more you receive.
• PPC ensures focused and qualified leads.

Drawbacks:

• The moment you stop paying your lead generation will also get minimal
• No guarantee for long term productivity
• PPC becomes incredibly costly. If you experience spamming, you will have to pay a huge sum for non-qualified leads and in vain clicks too.
• PPC is not always essential.

Search Engine Optimization

The pros of SEO are uncountable. Its techniques are in accordance with Google algorithm and analytics. The benefits are listed below:

• Guaranteed long term productivity and profitability.
• No paying for clicks.
• You are free to compete on any keyword.
• It is not proportional with investment.
• It is cost-effective.
• People prefer organic search results greater than relying on PPC ads.
• In such competitive era, it is efficient to enhance our visibility through SEO rather than PPC.
• SEO is reliable and long-lasting.
• It strengthens the base of your online power.
• By incorporating long-tail keywords makes you able to surpass your competitors more efficiently.
• It provides a high rate of traffic.
• It makes you able to spread your brand's awareness to a number of customers.

Drawbacks:

• SEO is quite time-consuming, it does not show quick or fast results.
• It depends on high-quality links.
• Most SEO companies are spammers.
• SEO techniques needed to get improvised timely.
• SEO depends on Google algorithm. You need to check updates and carry out possible changes in your plan too.
• SEO involves complex process and strategies.
• If SEO is implemented improperly, you will experience some negative impacts.

In a Nut Shell

SEO and PC are the two extremely competitive partners. These are the marketing tactics that need to get implemented simultaneously. You cannot count on any of it entirely. A well-organized SEO campaign can you able to have a firm-footing while the affordable PPC management will provide you instant qualified and potential leads.

Edward Brink is a passionate writer and seo analyst at an affordable seo company for past 2 years.