SalesForce is a most extensively used cloud-based CRM with thousands of users all over the world

SalesForce is an extensively known CRM that is cloud-based with over 77,000 users all over the globe. It helps businesses create stronger relationships with clients and thus acquire better visibility to revenue and sales. The platform has a unified interface, single data and shared model that allows an enterprise to handle all their company apps.

The CRM offers better tracking of sales and real time visibility, effective selling for an organization and smarter business decisions. It is a global cloud computing company that is headquartered in San Francisco. Although it is best known for the customer relationship management product, it also has expanded to commercial apps of social networking via acquisition. It is one of the most powerful and extensible web-based database in the market these days. Over 170,000 organizations and 17,000 non-profit industries have discovered the results that it could deliver.

It was founded by former Oracle executive Marc Benioff and Parker Harris in the year 1999 and specializes in SaaS to help users take care of their organization requirements such as analyzing performance, management of marketing campaigns, sales and tracking spending. There are numerous vendors that could provide specialist services and application maintenance services and implement the framework. The services help partners provide state-of-the-art solutions in order to maximize productivity.

Some of the development offerings include:

1. Customer relationship management strategy
2. CRM Roadmap
3. Package evaluation
4. CRM Governance
5. Scope and Proof of Concept

The SalesForce Development ODC model offers thorough flexibility for partners to ramp up a business and generate streams of new revenue through leveraging the expertise in various technologies. The cloud computing model has a much smaller footprint in the environment compared traditional information technology hardware and software. Through sharing of computing resources among a big number of customers, particularly in terms of energy and carbon consumption. The multitenant architecture essentially is a shared utility, so one could optimize the computing resources of the clientele. While a traditional single-tenant app needs a dedicated set of resources for accomplishing the needs of only one department or company, a multitenant app sues the same amount of resources to be able to satisfy the needs of numerous tenants, which result in great savings.

The platform enables a firm to prioritize certain cases through source, urgency, date, and product topics. Based on this criteria, one could auto assign cases to members of the team to resolve. SalesForce allows an organization to hit the ground running. There are predefined elements for relationships and contacts, workflow tools, commerce engine, visual design tools and a very strong user interface. For those who want to go further, there are APIs and custom code within the environment to build certain requirements. The platform provides associations the ability of scaling and using some of the leading tools for automating sales, managing data, customer service, marketing and company intelligence at present. The different application clouds are a natural progression path for associations as they grow. The combination of a running start development and a huge app marketplace, the platform's business apps and a mobile first approach drives an enterprise into the future. These are tangible benefits that would transform the manner of doing business and driving member engagement not like the offering of any legacy vendor. It could leverage an enterprise to the exact customer relationship management tools which the largest firms in the world are using.

Ritesh Mehta is the Sales Director at TatvaSoft Australia, a Software & mobile app development company. For Over 15 years, he has been professionally active in financial management, software development.