Top 5 Tips for a Great Landing Page Design

Search Engine Optimization (SEO) entails a lot more than counting how many times you have added the relevant keywords to your content and how much money you have invested in building external links. In fact, it gives equal, if not more, weight age to the quality of content on your website and the layout of your web page in addition to other things. A clean layout is essential to grab the attention of the visitor since a cluttered layout can put off the visitor.

And most visitors will not try to spend time and figure out the layout, they will click on the ‘x’ button and leave the website for good. The bounce rate will increase impacting your search engine rankings in the long run. If you spend money on advertising, the layout of your landing page gets even more important than the layout of the rest of the website. Here are the top 5 tips for a great landing page design:

• Most visitors skim through the text and pay more attention to the graphics. And this is the main reason why the content on the landing page must be supplemented with eye-catching graphics. The page must be visually-appealing with appropriate graphics and pictures to grab the attention of the visitor. A

leading SEO company in India can help you find the right ratio of text to graphics to make your landing page more attractive.

• The layout of the landing page must be intuitive. The visitor must be able to guess the next steps he needs to take when he visits your landing page from an advertisement or a search engine listing. If he has to wonder what to do next, there are more chances of him leaving the web page instead of taking the time to figure out your page layout.
• You might be tempted to tell everything about your products and services to the customer. However, if you try to do the same on a landing page, this plan may backfire. And the main reason is that you must only put the required content on the landing page and have a few outbound links to your homepage or other web pages from your landing page. The visitor must be allowed to only get the content that he came looking for when he clicked on the advertisement or search engine listing.
• A fantastic landing page will not get you anywhere if you do not have a plan for the visitor when he leaves the page or website. For instance, if your landing page wants your visitor to sign up, you must have a plan of what to do once you capture the email address of the visitor. A welcome message or thank you note, followed by a confirmation email, etc. is also something you need to think of. And the screen that follows the sign up page must also have a clear plan of action for the visitor. You can ask him to visit your website, blog, about page, etc. with clearly marked links.
• Last but not the least, sidebars and footers with too much information, advertisements, and links will only confuse the visitor. He may even end up leaving the landing page by clicking on an enticing ad or link wasting all the efforts you put into bringing him to the landing page itself. A

professional SEO company in India will guide you to design a landing page that makes sure that the visitor does exactly what you want him to when he comes to a specific landing page on your website.

Anil Mishra is a renowned SEO expert who also loves to write interesting articles and blogs, helping businesses in understanding these processes better and making the right decisions when it comes to online marketing. He recommends SEOTonic as the be