5 Ultimate Reasons Behind Considering Outdoor Advertising

Outdoor advertising typically addresses the consumers at public places, in transit, while waiting (at bus stations, train platform or other areas and commercial locations), visiting shopping malls, cinema halls etc.

For those who doubt the effectiveness of outdoor media advertising in the present days here are some interesting facts:

As per MAGNA Intelligence study report...

• Outdoor or Out Of Home (OOH) ad spend is going to soar to US $33 (from the present US $29 ) billion by 2021
• The OOH revenue is expected to grow by 3-4% yearly in the next five years

As per Outdoor Advertising Association of America (OAAA), each OOH ad generates US $5.97 sales.

With all the findings encouraging us, here are some facts why outdoor ads are still popular and why should you consider going for the same.

1. Conversion Factor

Outdoor media advertising brings a high conversion rate. According to research, almost two third of the daily commuters make purchasing decision seeing outdoor ads during the week and half of them do their shopping on the way. Intelligent advertisers make good use of this impulse buying of people.

2. Less Expensive

Compared to other advertising platforms the CPM (cost per thousand impressions) varies from 6 cents to $8.99 compared to the spend ranging from $8.99-$58.00/thousand impression of other media advertising.

3. High And Effective Brand Awareness At Low Cost

OOH advertising is a very effective branding platform, and it is preferred because of its cost effectiveness compared to other traditional media like TV, radio. Another remarkable advantage of OOH ad is, it remains uncluttered and stand alone unlike the volley of ads on other platforms rolling one after another causing confusion and often irritation.

4. Long Shelf Life Better Impression

OOH has a more prolonged presence standing in one place 24/7 for quite some period, creating a long lasting impression in mind. While commuting to the office or elsewhere, a consumer gets to see the ad, often twice a day in a week.

5. Spontaneous Attention

When people are out of the home, they are more alert and pay attention to the surroundings. They notice the outdoor ads, and unlike radio or tv, they can't flip the channel. Consumers are often long distance travelers, whether self-driving or taking public transport. An OOH ad is bound to capture attention of these people.

What more, as per a study almost 68% consumers make buying decisions while commuting and around 72% of the buyers shop on their way home.

MediaLease Ooh has 30 years of experience in Ooh campaign liaising between the advertisers, their ad-agencies and the Ooh advertising industry.