4 Essential On-page SEO elements

On-page SEO is a basic thing to drive and retain traffic to your site. Every on-page optimization task is for the benefit of the user. Search engines like Google and Bing want the user to be happy and satisfied when they visit your website. And the only way that search engine will understand that visitor of your site is happy when user spent a reasonable time on reading your content. Mindlogics is an online and digital marketing company find out some essential elements which must be done when doing on-page SEO.

1. Page Load Time

Almost 50% users expect your site to load in under two seconds. Most visitors would not buy services or products from a website if it loads slowly. Site speed also affects rankings in the search engines.

Some most important tools to test your site speed include:

Test My Site – Think With Google

PageSpeed Insights

Pingdom Website Speed Test

2. Meta Tags

You should take Meta tags seriously and must pay attention to them. The major types of Meta tags in on-page SEO include:

Title Tags: Title tag defines the web page’s title. It should be clear, descriptive and less than 60 characters.

Meta Description: Search engine use Meta description to understand the page and show your page to the exact audience. So, it should be descriptive and less than 160 characters.

Meta Keywords: Meta keywords also help search engines to know what the topic of the page is.

3. Creating Quality Content

Perhaps you have heard the saying about content that "content is king." It is clear that content is most important thing for on-page SEO as well as off-page SEO. So, you should publish the high-quality content on your site to drive traffic and grow your business.

4. Responsive Web Design

As you know in these days, many internet users access the internet with their Smartphones. So, web design of your site should be mobile friendly to drive a lot of mobile user traffic. You can quite conveniently use Google’s Mobile-Friendly Test tool to check mobile-friendliness of your site.

Conclusion

Finally, I would like to say that you should keep in site speed, Meta tags, creating quality content and responsive web design when doing on-page SEO.

I am an SEO expert at Mindlogics. Mindlogics is a web design and development and digital marketing company in the United States.