Vine: It's the new place to create engaging e-commerce videos

According to one of the recent surveys, more than one in three retailers resort to Vine and the micro-video publishing app for producing videos, the short videos are helping the e-commerce merchants to effective execute their content marketing activities.

Vine is a free app that allows the users to create 6 seconds video. The usage of Vine isn’t still as popular as Facebook or Twitter, but it is certainly catching trend. Some of the top web design and development companies in New York are even helping clients do consult them on using Vine.

If you are an e-commerce merchant, you too can use Vine and here’s how you can do it effectively

Product Display

A vine video can be easily shot using an IPhone or Android operated mobile phone. Through video product demonstration, shoppers get an animated view of the product. Seeing this, clients can understand it well before making a buying decision. Moreover, with a 360 degree walk through, you also lure customers who are demanding visually pleasing demonstrations. Some of the prominent retailers like Net-A-Porter use Vine to pomp off about their women’s shoes. You can also use the same videos to promote products over your social pages.

Brand fun

Fun is what’s missing from our daily lives and integrating brand with the element of fun can really be eye-catchy. Entertaining videos have a great power to go viral and expose your services to the potential customers. The multi-channel retailer, Nordstrom, recently released a video that had more than 140 likes on Vine itself. These videos might not necessarily be informative, but just for entertaining the users so that they can relate to it and make a deep connection between your brand and themselves.

Story-telling

Quite chewed, story-telling still remains the hottest buzzword around in the industry. Produce innovative Vine videos that can showcase the manufacturing capabilities, workplace stories or even the quality check process. It can be anything inside doors that appeals the users to choose you over the competition. Recently, one of the leading retailers, American Apparels, launched videos that covered PESTLE issues related to their consumers and potential prospects. Taking societal issues and representing them in a way that it attracts the users would really work wonders.

Contests

The web design and development companies in the New York propose running contests using Vine videos. After Instagram and Pinterest, Vine would surely interest consumers for participating in the contests. Customers can re-post these videos, post comments and take a free giveaway. There’s a lot more that you can do with Vine.

Some examples of Vine videos used effectively by merchants include:

• https://vine.co/v/bJ9dTgx3wJt
• https://vine.co/v/MZ2rzh6e3mx
• https://vine.co/v/MKgaH6M1Ovd

Wrapping up, Vine’s short videos can be extremely uses for a host of content marketing initiatives, Apart, it can also be used to promote the brand, answer the FAQs, promoting the mobile app or even help the customers with a better after sales service. In the time to come, you might also like to use Vine to show users the information on processing a return or finding an order history.

QualDev is your one stop destination for all your ecommerce needs. Be it Web Designing, Web Development, Graphics, Animation, Search Engine Optimization, Branding, Translation, or e-Commerce. http://www.qualdev.com/