Brand lessons that business organizations should know in the age of Social Media

It is without doubt that social media is a very powerful tool that could make or break a brand. The reality is that the bombardment of marketing messaging that already had reached mind-boggling proportions before the internet, has today grown exponentially via digital media. This makes it very difficult for marketers to ensure that the messages get heard in the din, making big pressures on marketing departments and communication partners as well to regularly come up with messages whose style and content would help cut through the noise.

KEEPING THE BRAND SAFE IN SOCIAL MEDIA WEBSITES

In the hyper-connected world these days, while it’s impossible to cater to everyone’s sensibilities without getting banal, it is nonetheless important for brands to employ an active social barometer so that it does not alienate its own constituency. Cultural and social sensitivities are changing quite fast and brands should remain in step ahead stay relevant or could risk rejection. Brands must only touch upon sensitive issues if it naturally comes to them and not because it’s a trend to do. The issue must connect with their inner core.

BRANDING AND SOCIAL MEDIA

Branding and social media appear to go together very well, but they are widely misunderstood. Although social media could act as a gigantic megaphone for a brand, the tools like Twitter and Facebook could also give an organization a golden chance of shooting itself in the figurative foot.

FOUR WAYS TO BUILD A BRAND VIA THE MOST POPULAR SOCIAL MEDIA WEBSITES

The digital marketing age has become a bit difficult and creating a personal or a brand reputation has now become more important than ever. Although various small organizations and startups kickoff once in a while, they’re brought down in no time, all because they could not survive in the competitive online environment. The presence of social media is what made the entire process easy to find businesses, create a reputation and then communicate with consumers.

Around 65 percent of online users browse through search engines to look for information on people and organizations. About 90 percent online businesses believe that social media has helped boost their exposure, while 68 percent reported that they’re able to develop a loyal fan base through it. Indeed, social media is power. Now is the time to brand via social media. Here are tips to start on the right track.

1. Make careful choices. From Twitter, Pinterest, and Instagram and of course Facebook and many more, there are several choices to build a buzz about the business. Nonetheless, not all media platforms could fit into one’s branding. This requires careful choosing of the right one as opting for various ones since it could consumer a lot of time and could cause negative impact. The key is to analyze the marketing needs and requirements to explore the possibilities that social media has to offer.
2. Build shareable and valuable content. Blog posts and content are what add a lot of branding benefit. From boosting the number of page on the website to increasing the chances for a more search engine visibility, good content could support the brand image. Determine what content gives the most visibility on the social network with the tools.
3. Maintain consistency. When creating a brand online, imagery should be a serious consideration. From the brand name, logo, profile pictures, updates and everything, one has to keep them in a way that they could be recognized instantly. The best way is to build a unique identity via a design which reflects the branding. For instance, most brands online use the same style and color palette of their logo for designing their social media pages. Social media consistency is that makes the brand a word-of-mouth one.

4. Discussions engagement. Branding is not only about building the audience, making great content and keeping update in the online market. It requires socializing and talking to consumers to build trust as well as authority to perform well above the competition and complete the equation. For a relatively small brand, publish branding and killer content through it would take time. It takes a faster approach to influence the audience fast so the voice will not be lost in the noise.

THE BENEFITS FOR BUSINESSES

Social media branding offer benefits to business organizations of all sizes and kinds. The benefits are the following.

1. Showcase the brand. Handling a robust social media presence is an effective way of building the reputation of the company and showcase the business. With regular updates on the prospects on all social happenings and brand, they subconsciously begin to see the company as an authority.
2. Boost digital exposure. Social media leads to huge exposure because of its worldwide access, large amount of user and sharing capabilities. It delivers instant information in the digital market, therefore provides businesses the ability of advertising their products and go beyond the distance.
3. Develop a loyal community of prospects. People, in truth enjoy being part of a business that’s proactively creating a lively community. Emotional connection with prospects would vouch for a positive reputation of the business. Community strength is a truly powerful branding force and social media provides exactly the kind of relationship-building opportunity that’s virtually without limit.
4. Enhance the trustworthiness of an organization. Social media channels are proactive tools in terms of enhancing company trustworthiness. By communicating closely with clients on a social media level, the business becomes a trusted source of information, making it a great asset when building brand credibility and company awareness.

Social media has become imperative for all brands that are looking to be part of the digital market and make a buzz around the business. While the relevance of these platforms in the business landscape nowadays is indisputable, businesses still are making the most of its potential. It simply takes passion, creativity and consistency to keep social media campaigns rolling and running. Despite the serious competition, there are millions of people to reach.

Ritesh Mehta is the Sales Director at TatvaSoft Australia, a Software & mobile app development company. For Over 15 years, he has been professionally active in financial management, software development.