Steps Involved In Precise Product Content Management

What do you understand by the term ‘Product Content Management?’ Product content management is a methodology protocol where various aspects of setting up a virtual e-shop are aligned together. These include

a) Consolidating product-related data

b) Classification of products into various categories

c) Creating the right product descriptions for each of them and so on

Most of the afore-stated processes are done online. E-store developers or site creators look into creating the store in an audience engaging manner.

Let us look at each one of these in detail:

Consolidating product-related data and classifying them into categories

Product-related data is consolidated in an effective manner before they are put into categories. Say, Televisions, mobile phones, laptops and similar products have to be consolidated into one single category namely ‘Electricals and Electronics’. Similar products are clubbed and put in their respective categories. Like-wise kurtis, swimsuits and tunic tops are clubbed into one single product category namely ‘Apparels for Women’. Several thumb links are created for different product categories and these appear on the Home page of the site.

Creating product descriptions for individual products

Audience love reading product descriptions before they venture into buying products online. Hence the e-commerce store will have to appoint experienced writers who can create product descriptions in a suave manner. The Unique Selling points or USP’s have to be stated in the product descriptions. Attractive descriptions can earn customers who would also be willing to shell out the extra price for the complete range of products.

Drawing up exclusive bundled up offers

Quite a lot of online shoppers expect, discounted deals, on the range of products or services, they intend buying up from the online store. So in order to beat the competition, your store will also have to provide exciting discounts or bundled offers on a range of products, you intend selling via the store. Say, for instance, you can project a bundled up offer this way,

A set of three kurtis, multi-layered stole, and two leggings cost you 1,499 while the market price is 1,999. This is how a bundled offer looks like. As a product manager, you will have to draw up exclusive offers on bundled products. This way, you can increase your sales volume. You can refer to a reliable product content writing firm or site to know how you can draw up bundled offers in exciting ways.

Getting products online via a conducive platform

This is the next key area of product content management forum, where lights need to be thrown upon. You will have to procure products online from a chain of retail as well as wholesale suppliers. This is a key procedure that is carried out via online e-commerce platforms. You will have to coordinate with various suppliers who source different varieties of products. An online biggie like Amazon deals with A to Zee. Be it Electronic products, cosmetics, apparels for men and women, beauty products, toys for kids and the list is endless. Likewise, if you are going to start your online store in a big way you will have to get in touch with retailers and wholesalers dealing with typical kind of products. You need to procure these at competitive rates.

You will have to approach an A-listed product content writing firm to have the product descriptions drafted within the deadlines or available SLA’s (Service Level Agreements).

Give your content a consistent appearance

You will have to design your e-site in such a way that customers from across the nation or even the globe are able to access your site, without hassles. You will have to give your content a uniform appearance. Customers or e-shoppers can get in touch with your site via mobile phones, desktops, laptops, smart tablets or other forms of electronic gizmo. Across channels, your content needs to be drafted in a consistent manner.

These are the top 5 processes involved on how you can design your product content in an audience-engaging manner. Now, you are all set to go!

Hemant Jadhav is an author and a consultant on Digital Marketing and Social Selling for global organizations. Specializing in SEO, he is working as Online Marketing Manager of an Online Branding Agency since 2011.