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Best SEO Techniques to get higher rank in SERP

Author: Pragnya Purple
by Pragnya Purple
Posted: Jan 04, 2018

Because of strong intelligence of Google’s crawler and algorithms, it is difficult to guarantee that your website will top in Google’s search engine list. But, by applying a few SEO techniques we can try to boost our ranking on the list. Some of them are:

  • Find out the business pages on your website; all those pages which could be useful to get you business.
  • Add an attractive and engaging title to all the business pages. Make sure you make use of the related keywords in your Title.
  • Give the appropriate Meta Title, Meta description, Headings and alternate tags to all of your content. Make use of targeted keywords.
  • Keep the title short and up to the point.(60-70 characters as per Google’s Webmaster guidelines)
  • Website’s URL must be user-friendly. Avoid dynamic URL’s
  • Website architecture should be such that they are engaging and eye catching to reduce Bounce rate, thus increasing session timings.
  • Make sure you don’t plagiarise content. The content in your website must be unique and genuine giving proper information.
  • Get back links from domains with higher priority to increase your domain authority.
  • The age of your domain also helps in increasing the domain authority.
  • Promote on Social media to get quality traffic to your website.

If these techniques are followed, you will surely boost your ranking. These are called white hat SEO techniques used by SEO experts around the world who provide SEO services to rank your website on the top. But, if you still aren’t able to achieve it, you can try doing a proper competition analysis and achieve the same.

After getting the details from the competition analysis done; after finding the competitors website which ranks first on the Search engine result page for the targeted keyword, analyze the competitors’ website’s structure, content, back link, title, description, alt attributes. This will give you an idea as to what has to be changed in your website. Make sure your content has a better quality than your competitor. Build genuine back links to your site from the competitors back link data. Avoid getting back links from low quality websites that is whose domain authority is low.

With these techniques your website will rank first in the search engine results page not at once but eventually in a course of a few months. The techniques mentioned above are as per the SEO at this time. As SEO is updating very fast with Google’s algorithm getting strict day-by-day, developing new techniques for ranking on the top is the need in SEO industry. Thus, if you do not update your techniques as per Google’s requirements, there are chances that you might not only lose the present rank but also visibility in search engine results page.

About the Author

Pragnya working as a Digital Marketing Analyst in Purple syntax. It is Digital Marketing Agency in india. Offering Branding, Web Development, Digital & Mobile solutions.

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Author: Pragnya Purple

Pragnya Purple

Member since: Nov 27, 2017
Published articles: 26

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