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Kanye West proves you don't need fashion

Author: Danielk Cedeno
by Danielk Cedeno
Posted: Dec 05, 2017

Kanye West proves you don't need fashion week if you have Kim Kardashian West

Unfortunately for Yeezy fans Kanye West decided to opt out of fashion week in September but that’s not to say the brand hasn’t been working on a marketing plan.

Tapping his wife, the world’s most famous reality TV star, Kim Kardashian West has been busy walking about Los Angeles in her Yeezy finest. According to E! News Kardashian West wore nine Yeezy season 6 outfits in one day – that’s got to be some kind of record – and was snapped every time by the ever-present paparazzi.

It seems Kardashian West gave herself the ultimate challenge - wear nine Yeezy outfits in the space of 24-hours and see if the world notices, which obviously we did. Considering Kardashian West is one of the most-photographed women in the world, it makes sense to debut a clothing line on her and let the world shop the look via the images.

Some of the world’s biggest designers have joined forces with Farfetch for an exclusive capsule collection in collaboration with non-for-profit, Only The Brave Foundation. Creative directors from Maison Margiela, Marni, Paula Cademartori, Just Cavalli, Diesel and DSquared2 have all designed exclusive bags for the e-commerce site, the profits of which will go straight to the Italy-based charity who support disadvantaged women through traineeships. Following the success of their first collaboration, Uniqlo have announced a second collection with British brand J.W. Anderson. The second drop of the collaboration will be released in time for the northern hemisphere spring/summer ’18 season, with Anderson confirming it will include "items that interlink with each other. It's about layering this time. The idea is to mix and match." The collection will be available online and in-store. If entering 2018 with a good cause sounds good to you, then 2018 Calendar Girls might be the best way to do it. A calendar with a difference, Calendar Girls is inspired by the late Richard Nicoll after being conceived by Amy Finlayson and the designer himself in 2016. Featuring 12 beautiful Australian women, including Jessica Gomes and Nicole Trunfio, all profits will be donated to the National Heart Foundation. Pick yours up here.

The range includes taupe, brown, grey and washed-out black shades, with Kardashian West showing off crop tops, leggings, bike shorts, caps and sports bras from the collection.

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Author: Danielk Cedeno

Danielk Cedeno

Member since: Oct 08, 2017
Published articles: 23

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