Ways to Get People Interested in Community Service

When it comes to advertising, traditional businesses have a lot of expertise in how to encourage people to buy their products or services. When it comes to giving back to the community and doing service, branding and advertising doesn't speak to people's desires to own or use things, but to give back, help the less-fortunate, and connect with inspiring causes. If you're trying to spread the word about your non-profit or community service outfit, these options can help you show who you are and what you stand for. From flag banners to getting in touch with the media, here are the most useful ideas.

Talk to the Media

Reporters and bloggers are always looking for new uplifting material to balance out the depressing aspects of the news. Talking to reporters or writers about the good your organization is doing can reach a broad readership, depending on the publication, and provide details about ways that businesses and individuals alike can help your cause. Make sure to provide current contact information and good resources, like working social media pages, for people to connect with you.

Coordinate Volunteers

If you have engaged volunteer coordinators, you'll be more likely to have the same volunteers come back again and again. The key to keeping volunteers interested is to maintain contact with them and to provide them with flexible schedules. You can also join forces with other community service organizations to share volunteers and help each other find more interested people in the community.

Give Away Swag at Community Events

Farmers' markets, street fairs, and other large events are perfect times to open up a booth and give away swag. Pens and buttons with your non-profit's name and main goals are inexpensive yet effective tools for helping people to realize what your organization does to benefit the place where they live.

Put Up Banners at Expos

Lots of cities and states have community service expositions where non-profit professionals can network and connect with interested volunteers. This is one area where you can benefit from taking hints from the business world. You can use posters and flag banners to give your service brand some visibility. Including your website and social media pages can direct potential volunteers to your organization. Make sure to bring treats and games to attract people to visit your booth so you can tell them about what you have to offer.

Kevin Smith is a writer and an avid reader. He writes about business, marketing, health, pets, or relationships etc.