Is Mobile Video Advertising crucial for Startups?

Nowadays, technology is gradually developing itself at a very high pace with the behavioral change and demands of consumers. The days were gone when only 2-3 options were available for the people, now they are more aware than ever before. They are always on a regular search for important information via huge range of electronic devices. They search for values, fast results and a level of personalization, even while purchasing their daily commodities.

This growing need for digital or mobile video advertising makes selection of the right platform highly crucial. A strong marketing strategy, better planning, and execution can lead to a successful future for a startup. There are platforms available to help companies gain profit but the best one is that, which provides; better customer experience, consumer retention, greater ROI and saves lots of money.

Important factors affecting the growth of startups

No matter, whether the top multinational companies or startups, if your mobile video advertising hits audience's’ mind, your business will grow for sure. A strong brand voice is vital for any startup’s success. A well-delivered brand voice gives the audience a better idea of what the business is all about. It reflects the brand’s personality, its core values, beliefs and the ideas that shape it. Choosing the correct marketing medium as per your resource, budget and need of your business is considered the most important growth factor for startups.

When your customer reads your company’s blog, browse for your products and receive mobile video ads, they should be able to recognize that everything they received is from the same company. Avoid generalizing, try to be personalized and customized – this will help you engage a maximum number of customers in a single go while keeping them delighted & engaged.

Investment on mobile video advertisement for future growth

While, the industry has many small screen ad platforms, choosing the right medium is highly important. As a startup, you should put your money on marketing tools & platforms that make business sense. As per the invespcro, in 2017, around $11.25 dollars were spent on digital mobile video advertising in the United States and the estimated investment on the same is $12.82 dollars by the end of 2018.

Increased usage of smartphones- Better growth opportunities for startups

The increasing number of mobile phone users is becoming a better growth opportunity for companies these days. The companies, whether the developed or startups, are focusing on promoting their brands via mobile video ads. Nowadays, the audio-visual mobile video customer engagement platforms like moLotus are making its unique space in the industry of media and advertisement. It helps in sending personalized and customized greetings, offers and rewards directly to the target audience’s phone inbox. This mechanism comes with real-time tracking feature, which is cost-effective for both the sender and the receiver. The added benefit is that it works with all kinds of mobile phone models.

Conclusion

Adapting a strong marketing strategy is one the most important steps for the startup’s growth. For earning better in the future, investing in present is very important. One must start investing in tools and mobile video customer engagement platform to maximize profit margin and greater ROI. For more info, visit http://www.novosol.biz/

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