Mobile Video Advertising is the best way to promote your business

Mobile video advertising is the fastest growing medium that has overtaken all other means of marketing tools by storm. Today, people are using Smartphones to search almost anything of their daily requirement while the social media sites are also designed with the "buy" button that encourage the buyer to make a purchase. The mobile advertising industry has reached a point where companies cannot afford to ignore this high-engaging medium.

There are so many platforms available in the market to get started with. But a good knowledge of the same is essential to broaden your chance of earning more revenue at a low-budget. An ideal marketing platform is something that helps in engaging a large number of people in a single go, while saving huge marketing spend. Before proceeding, do a thoughtful research on; what and how mobile video advertising works and how it can be beneficial for your small or big business.

Here are some effective Top Mobile Video Advertising Platforms that can help advertisers promote their brands and engage more customers-

1. Vdopia

Vdopia, a global programmatic platform, is specifically designed for mobile video messaging with user preference control option. Vdopia’s is a VDO technology that allows publishers to convert their current display inventory into the video format to earn higher eCPM. But, this customer controlled platform is expensive, does not have "call-to-action" option and requires the internet for its operation.

2. moLotus

moLotus is a rich media platform that is audience oriented and engaging. It is a cost-effective revolutionary messaging platform that is spam and fraud free. It’s paper-free automated system does not require apps or internet connection. This reaches target audiences’ mobile inbox in minutes which can be viewed at any given time. It is compatible to every mobile type and has multiple call-to-action features that engage customers for a longer period of time. Advertisers and marketers can try this unique platform to send personalized greetings, offers, and reward messages and maximize their profit. There are lots of established companies like Sun Life, Tokio Marine, PruBSN, Panasonic, AIG, AIA & Hong Leong Assurance that have used moLotus in the past few years for customer acquisition, digital documentation, retention, promotion & delivering special offers.

3. Appnext

Appnext is a monetization and app distribution platform. It is a self-serve platform which; works on CPI basis and provides an opportunity to the advertisers to optimize their bids and target audiences. This platform is very costly and does not offer "call-to-action" options while its advertisement cannot be saved and it requires working internet connection all the time.

In the above list, while the first and third are costly, less-responsive, and requires the internet for execution, moLotus is an interactive platform that saves huge cost, has multiple CTA and helps gain profit while engaging target audiences.

In nutshell while, there are many mobile video advertising platforms, choosing the right medium is highly important. For a better output, choose a platform that satisfies your marketing and audiences’ need. You can incorporate the best possible rich media ad platform for your business and increase your popularity at the reasonable cost.

By writing this article, I am helping contact center businesses to increase profit, enhance productivity and decreases business down-time risks. To know more, visit http://www.simcomm.com/